Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
Google Analytics is changing and we hope for the better since Google Analytics 4 will be the only platform made available by Google in 2023. If you have been struggling to wrap your head around what is GA4 Google analytics and all of its new features, below is a list of commonly asked questions surrounding the new property. Feel free to comment any questions you may personally have about the new platform below this blog as well!
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Pittsburgh has been my home since I moved here in 2006 after college. I love this city. I love the food. I love the beer. I love the sports teams. Most of all, I love the people and the laid back vibe. Pittsburgh is a great place to meet smart, talented, and successful people who don’t act like they want to prove how smart, talented, and successful they are.
I’m moving to North Carolina next month. And while I’m looking forward to being closer to family in NC, there’s a lot I’m going to miss about Pittsburgh, including some cool businesses that do great things. So here’s my list of 10 awesome Pittsburgh businesses (and smattering of non profits) to make planning easier on my next trip back to the ‘burgh.
On page SEO is extremely important when it comes to SEO results. It’s fairly easy to set up, depending on the CMS platform you are using (i.e. Shopify, Wix, etc.). A big part of on page SEO can be the images you use on your site and how you generate an image alt tag (aka. alt text) for the on page element. In this blog, we will dive deeper into what alt text is, how it helps, and why it matters. Additionally, we will explore how to set up alt text for various CMS platforms including Shopify, Wix, WordPress, and Squarespace.
Starting in July of 2023, Google Analytics 4 (GA4) will be the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is simply not yet as good as UA. So, let’s review 4 common GA4 problems and explore what options we have.
In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023. This guide helps to answers some of those questions about Google Analytics 4 vs Universal Analytics. If you’re looking to get started with GA4 on your own, installation instructions are at the end of this guide.
It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you 6 essential setup tasks.