About Root and Branch
Root & Branch provides transparent, intelligent, and effective digital marketing strategy and services for the organizations that we work with.
Our Approach to Digital Marketing
We’re data-driven and customer-centric.
We create and implement smart, digitally-focused marketing plans that generate results for B2B and B2C companies. Setting clear and measurable growth goals is an important part of our process.
However, we do not guarantee results in terms of number of leads generated or return on ad spend. We believe that these kinds of incentives can lead to short term thinking that makes it hard to focus on long-term, strategic goals. What we always do guarantee is that our work and our business dealings will always be ethical, honest, transparent, and accomplished according to the high standards to which we hold ourselves.
Our Experience
Root and Branch is a Google Partner with certifications in Google Ads (formerly AdWords), Google Analytics, and Google Tag Manager as well as Hubspot and top SEO platforms Moz Pro and SEMrush.
We have broad experience that comes from working in corporate, agency, and start-up environments. We apply our expertise from managing tens of millions of dollars of multi-channel advertising spend in billion dollar companies to smaller footprints with an equally high bias for results.
72%
Percentage of digital advertising that will take place on Mobile by 2019. In an increasingly active world, it’s no secret that our research and purchase moments are increasingly taking place on Mobile.
R&B is a Google Partner agency will a specialty in Mobile advertising.
$17,500
The median value that consumers assign to Online Search, based on how much they say they’d need to be paid to give it up for one year. R&B focuses on Search for B2B and B2C companies because it’s where audiences are most engaged across all levels of the marketing funnel.
90%
Of all searchers have not made up their mind about which brand to purchase at the time that they begin their online search. Having helpful, relevant, and engaging content to help these people can build brand equity, inspire trust, and drive valuable organic traffic. Good SEO is not possible with good content.
91%
Percentage of people who don’t look past the first page of Google search results. Our SEO approach is designed to target valuable, high-intent keywords and drive them to prime real estate on page 1.
