About Root and Branch
Root & Branch aims to provide thoughtful, transparent, and effective digital marketing planning, training, and implementation work focused on Local SEO, On Page SEO, Google Analytics, and Google Ads.
Thanks for Coming By
Hello! My name is Zack Duncan. I’m the Founder and President of Root and Branch. I enjoy good hiking, fresh beer, great coffee, and real conversations. I haven’t (yet!) found a way to make money by drinking beer, so it’s a good thing I also really like Local SEO, SEO Content Strategy, Paid Search (Google Ads), Google Analytics, and general marketing strategy and planning.
Check the 97 second video for a little more information about this little digital marketing consulting company you’ve stumbled across.
What Should I Do Now?
Great question! If you’re interested in some free digital marketing training videos, hit the button below and subscribe. I typically post a few new short videos a month with tips and tricks related to SEO, Google Analytics, Google Ads, and Google Tag Manager.
If you want to read a little more first, there’s a little more info about Root and Branch below. And here are 4 recommended blogs:
- What’s the difference between Local SEO and National (or On Page) SEO?
- How does the new Google Analytics 4 compare to Universal Analytics?
- What are branded and non branded keywords? And how can you get more non branded traffic?
- How much does Local SEO cost?
If you’re interested in potentially working together, the best way to connect is to reach me on LinkedIn. Actually, even if you don’t want to work together, feel free to reach out to me there.
What Does Root and Branch Do?
We provide training and consulting support for B2B and B2C organizations that want to get more out of their digital marketing efforts. I handle all training work myself. We can also create and help implement smart, digitally-focused marketing plans that generate results. Some implementation work is done with the help of a trusted part time team.
I believe we have a track record of generating strong results, but we do not guarantee results in terms of number of leads generated or return on ad spend. I believe that these kinds of incentives can lead to short term thinking that makes it hard to focus on long-term, strategic goals. What I will always guarantee is that our work and our business dealings will be ethical and transparent.
But Do You Know What You’re Doing?
I am far from an expert in all areas of digital marketing (despite what some may claim, I’ve yet to meet someone who is skilled in web development and content strategy and graphic design and CRM set-ups and paid search management and etc, etc), but I do have a lot of hands on experience with Local SEO, On Page SEO, Google Ads, Google Analytics, and general planning and strategy.
I have also found that this job is the most fun when I’m working with clients where I know I can add value.
In other words, I will be up front if I don’t think I can add value and won’t pretend to be good at something I’m not.
87%
Percentage of the top 10,000 websites that are currently running Google Analytics. Is your organization taking advantage of this free and powerful platform?
Today could be a great day to start getting more out of GA.
$17,500
The median value that consumers assign to Online Search, based on how much they say they’d need to be paid to give it up for one year. R&B focuses on Search for B2B and B2C companies because it’s where audiences are most engaged across all levels of the marketing funnel.
90%
Of all searchers have not made up their mind about which brand to purchase at the time that they begin their online search. Having helpful, relevant, and engaging content to help these people can build brand equity, inspire trust, and drive valuable organic traffic. Good SEO is not possible with good content.
91%
Percentage of people who don’t look past the first page of Google search results. Our SEO approach is designed to target valuable, high-intent keywords and drive them to prime real estate on page 1.
