I have a confession to make. I started making videos and writing about GA4 a long time before I knew what I was doing in digital analytics. Not that I’m holding myself up as an expert in analytics now, but I at least know a bit more than I used to.
And here’s the biggest thing I learned:
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Microsoft Clarity funnels help you measure how your visitors progress through an ordered sequence of events on your website.
They help you keep track of conversions, measure conversion rate, and see how long it takes visitors to complete your funnels. They are also relatively straightforward to create in Clarity.
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You have a new option if you want to create a report for GA4 events. And that’s very good news, since the event-based data model in GA4 means that all important web interactions like clicks, downloads, form submissions, and purchases are tracked as events.
Here are the best options you have for creating a GA4 events report, starting with the simplest.
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In this guide, I will cover an amazing feature of Microsoft Clarity that helps you understand the performance of your website’s blog section.
This feature, called “Content Insights,” provides quick insights to measure the engagement and behavioural consumption of your published content at a high level.
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You’re taking a look at your GA4 Landing Page report and you see something mysterious listed along with your other landing pages. What is (not set) doing in your Landing Page report? What does it mean? And most importantly, how can you fix it?
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Microsoft’s introduction of “Smart Events” into Microsoft Clarity marks the commencement of support for event-tracking capabilities within its digital experience analytics tools.
In this article, I will address nineteen (19) questions you might have about “Smart Events” in Microsoft Clarity.
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