The DOM, or Document Object Model, is a structure on a webpage that can be used as a trigger type in Google Tag Manager. Once the DOM is properly prepared, a DOM Ready trigger can be set to fire a tag. This trigger fires after other Page View trigger types but is not the last to fire. Let’s review
Google Analytics 4 has a number of drawbacks, especially for those who really liked Universal Analytics. But the linking of GA4 with Google BigQuery is objectively one of the benefits. After all, this was a paid feature with Universal Analytics while the GA4 BigQuery linking is free. Let’s check it out in this blog.
The users dimension: it seems so innocuous and so obvious. Users are individuals who are doing things on your website or app. But like many things in the new Google Analytics, GA4 users are not exactly intuitive. In this blog post, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning (established) Users. We’ll also explore how we can see GA4 returning (established) users through a little custom work.
You might be wondering, “where are my GA4 Views?” If that’s what brought you here today, I have bad news and good news. The bad news is that technically there are not Views in GA4. The good news, however, is that we can use report filters to replicate much of the same functionality that we liked about UA views.
It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you how to install and configure your GA4 setup in 10 steps.
GA4 path exploration is a big time upgrade over Universal Analytics. With this new feature you can conduct a path analysis from a starting point OR from an ending point. This latter feature is brand new functionality and is a reason to be excited about GA4.
