Digital Marketing News

SEO vs Local SEO: What’s Different, What’s the Same, and How Do You Measure Them?

October 15, 2020/0 Comments/in News /by Zack Duncan

I remember when I was first confronted with a question related to SEO vs Local SEO. When I first started learning about search marketing, I asked a friend for help with a local business. She asked me, “well, are you thinking about On Page SEO or Local SEO?”. I had no idea what she was talking about and it reinforced my belief that the entire world of SEO was a great big mystery designed to confuse me.

But I kept plugging away at all things SEO and the mysteries slowly started making sense. I hope this guide will clearly explain SEO vs Local SEO for anyone else who is confused like I was.

What’s the difference between the two? Where do their results show up? How are they similar? What platforms do you use for each? How can you best measure performance for On Page SEO vs Local SEO? All that and more in this blog!

Digital Marketing Building Blocks: The 3 That Have Been the Most Helpful For Me

August 27, 2020/0 Comments/in News /by Holly Linder

Digital marketing is a dense and and complicated discipline. When done right, it can get your company leads, improve profits and drive brand awareness. Working as an intern this past summer has given me deeper insight into this world. So, I’m going to break down some of the building blocks that have been helpful on my own digital marketing journey.

You’ve Got Mail: How To Integrate MailChimp for WordPress Sites

June 18, 2020/0 Comments/in News /by Emily Hughes

If you are reading this blog, you most likely have a WordPress website (or at least are considering one!). Within your daily website traffic, you have a captive audience ready to further engage with your brand. The question on your mind might be, “How do I engage with them?” One way to do so is through email.

Branded vs Non Branded Keywords | Analyze With Google Search Console

May 6, 2020/0 Comments/in News /by Zack Duncan

Working on SEO can sometimes seem overwhelming. After all, there is so much that can be done and so many different ways to measure success. One of the most helpful places to start is understanding branded vs non branded keywords, and knowing how to analyze both with Google Search Console.

How to Install Google Tag Manager on WordPress

April 22, 2020/1 Comment/in SEO Resources /by Zack Duncan

Interested in getting started with Google Tag Manager but feeling a little intimidated? Fear not! Here’s how start your GTM journey with a guide on how to install Google Tag Manager on WordPress in 5 steps.

What Are Backlinks? (And 5 Strategies for Earning More of Them)

April 14, 2020/0 Comments/in SEO Resources /by Alexis Campbell

You might be new to the SEO world, or maybe you’re just getting started in backlink management. Either way, if you’re wondering “What are backlinks and how do I earn them?” you’ve come to the right place. The world of backlink management can feel quite overwhelming when you’re first getting into it, and we want to break it down for both ease of understanding and application for your own business. Let’s get started!

SEO vs Local SEO: What’s Different, What’s the Same, and How Do You Measure Them?

Digital Marketing Building Blocks: The 3 That Have Been the Most Helpful For Me

You’ve Got Mail: How To Integrate MailChimp for WordPress Sites

Branded vs Non Branded Keywords | Analyze With Google Search Console

How to Install Google Tag Manager on WordPress

What Are Backlinks? (And 5 Strategies for Earning More of Them)

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