Starting in July of 2023, Google Analytics 4 (GA4) will be the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is simply not yet as good as UA. So, let’s review 4 common GA4 problems and explore what options we have.
In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023. This guide helps to answers some of those questions about Google Analytics 4 vs Universal Analytics. If you’re looking to get started with GA4 on your own, installation instructions are at the end of this guide.
It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you 6 essential setup tasks.
Google Analytics is a powerful tool. It can also be challenging and frustrating . That’s especially true in 2022 as GA4 is the new “standard” (and will be our only option beginning in July of 2023) but it still lacks many of the capabilities of Universal Analytics (UA).
So here are 7 things you should be doing with Google Analytics in 2022 to get more out of the platform and better understand your data.
So you’re thinking about a website redesign but you don’t want to hurt your SEO standing. Kudos to you for giving SEO some thought before making any serious changes.
Read on for 5 important SEO considerations for website redesign that will equip you to make an informed decision.
Google Analytics does not track link clicks by default. For link click tracking we need to bring in the help of Google Tag Manager (GTM) and pair it up with Google Analytics. The process for Google Analytics link click tracking is different in UA (Universal Analytics) vs. the new GA4. We’ll review the process for both property types in this blog. We also have video tutorials if you want to follow along.
