The session_start event is one of three automatically collected events in GA4. Google Analytics collects session_start every time a new session (a new visit) begins on your site. The event counts total sessions.
Not only can you use the session start event to keep tabs on your total site visits, but you can use the event to create segments and audiences from your users.
The Google Analytics source medium traffic dimension is one way to analyze your website traffic. The source tells you the specific “place” the traffic came from. The medium tells you about the “type” of traffic. Put them together and you have source / medium.
Google Signals provide enhanced functionality in Google Analytics. It also presents some potential downsides that marketers should understand.
Here’s the information you need.
Automatically collected events are the foundation of GA4 event tracking. Unlike other events, there is nothing you need to do to set them up. They are collected – you guessed it – automatically.
Let’s review the three automatically collected events and how you can use them in your analysis.
Microsoft has its own digital analytics tool called Clarity. But it serves a different purpose than Google Analytics. You’ll learn all about it in this comparison of Microsoft Clarity vs. Google Analytics.
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Updated: 8/8/23 When it comes to Google Analytics views, there is good news and bad news. The bad news is that technically Views no longer exist in GA4. The good news, however, is that we can use report filters to replicate much of the same functionality that we liked about views from the days of Universal Analytics.
