Digital Marketing News

Acquisition Reports in Google Analytics 4 vs. Universal Analytics

June 23, 2021/0 Comments/in SEO Resources /by Zack Duncan

So you’re learning about the new Google Analytics 4 (GA4) property and how it compares to Universal Analytics.

Congratulations, you’re on the right track! Many of us (like this author) will miss Universal Analytics, but Google has told us that GA4 will be the future.

One of the most important areas to understand is how traffic comes to our site, and how those various traffic channels perform. So let’s take a look at 3 things we need to know about traffic acquisition reports in GA4 and how they compare to UA.

How Do I Add Metrics to Google Analytics?

June 9, 2021/0 Comments/in SEO Resources /by Zack Duncan

Have you connected your Google Analytics account to your website?

Congratulations, you’re ready to start tracking your website’s performance and find what strategies work best.

But, before you get to data analysis, how about customizing your dashboard?

Importance of Context for SEO: More Text is not Better Context

May 26, 2021/0 Comments/in News /by Koray Tuğberk GÜBÜR

This guest blog about Contextual Search and corresponding SEO A/B Case Study comes our way from Koray Tuğberk GÜBÜR, Founder at Holistic SEO & Digital.

Contextual Search is searching on the web based on the different contexts for the same queries. A query can deliver different results on a rainy, or sunny day. A search engine results page design can change from winter to summer, or even from morning to evening.

4 Ways to Rocket Your Rankings with the New Google Page Experience Update

March 22, 2021/0 Comments/in SEO Resources /by Zack Duncan

This guest blog about 2021’s Google Page Experience update comes our way from web design and UX wizard Meesha Gerhardt of RedTree Web Design.

Who runs the world? Girls for sure! But in reality, it’s Google too. When Google talks, we turn off our playlist and listen. So when Google threw us a golden bone last year, you can bet we were all over it. Coming in May, 2021, they said — is a huge new update. This kind of heads up usually just doesn’t happen.

The Best Free SEO Tools (2021)

February 18, 2021/0 Comments/in SEO Resources /by Zack Duncan

Some of the best SEO tools cost money. Fortunately, some of those tools have free versions and some platforms are entirely free. So without further ado, here are the best free SEO tools to use in 2021. We’re starting with a short list of only 4 to keep things manageable.

Local SEO vs National SEO: What’s Different, What’s the Same, and How Do You Measure Them?

February 15, 2021/0 Comments/in News /by Zack Duncan

I remember when I was first confronted with a question related to local seo vs national SEO. When I first started learning about search marketing, I asked a friend for help with a local business. She asked me, “well, are you thinking about On Page SEO (national SEO) or Local SEO?”. I had no idea what she was talking about and it reinforced my belief that this whole world was a great big mystery designed to confuse me.

But I kept plugging away at all things SEO and the mysteries slowly started making sense. I hope this guide will clearly explain local SEO vs national SEO for anyone else who is confused like I was.

What’s the difference between the two? Where do their results show up? How are they similar? What platforms do you use for each? How can you best measure performance for local seo vs national SEO? All that and more in this blog!

Acquisition Reports in Google Analytics 4 vs. Universal Analytics

How Do I Add Metrics to Google Analytics?

Importance of Context for SEO: More Text is not Better Context

4 Ways to Rocket Your Rankings with the New Google Page Experience Update

The Best Free SEO Tools (2021)

Local SEO vs National SEO: What’s Different, What’s the Same, and How Do You Measure Them?

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