In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. But there are a lot of questions yet to be answered. This guide answers some of those questions about Google Analytics 4 vs Universal Analytics.
I remember when I was first confronted with a question related to SEO vs Local SEO. When I first started learning about search marketing, I asked a friend for help with a local business. She asked me, “well, are you thinking about On Page SEO or Local SEO?”. I had no idea what she was talking about and it reinforced my belief that the entire world of SEO was a great big mystery designed to confuse me.
But I kept plugging away at all things SEO and the mysteries slowly started making sense. I hope this guide will clearly explain SEO vs Local SEO for anyone else who is confused like I was.
What’s the difference between the two? Where do their results show up? How are they similar? What platforms do you use for each? How can you best measure performance for On Page SEO vs Local SEO? All that and more in this blog!
Digital marketing is a dense and and complicated discipline. When done right, it can get your company leads, improve profits and drive brand awareness. Working as an intern this past summer has given me deeper insight into this world. So, I’m going to break down some of the building blocks that have been helpful on my own digital marketing journey.
If you are reading this blog, you most likely have a WordPress website (or at least are considering one!). Within your daily website traffic, you have a captive audience ready to further engage with your brand. The question on your mind might be, “How do I engage with them?” One way to do so is through email.
Working on SEO can sometimes seem overwhelming. After all, there is so much that can be done and so many different ways to measure success. One of the most helpful places to start is understanding branded vs non branded keywords, and knowing how to analyze both with Google Search Console.
Interested in getting started with Google Tag Manager but feeling a little intimidated? Fear not! Here’s how start your GTM journey with a guide on how to install Google Tag Manager on WordPress in 5 steps.
