So you want to measure your traffic coming through your Google business listing? Great news. There’s a simple 5 step process to add UTM tags to Google My Business. Check it out.
Learning Google Tag Manager basics begins with mastering tags and triggers. So let’s master the theory of how tags and triggers work and then walk through the process of setting them up in GTM.
Did you know you can disavow toxic links in Google Search Console? That’s right, you can tell Google not to count those low quality, spam links against you. If that’s what you’re after read on to learn how to disavow bad links in 6 steps with Google’s Disavow Tool.
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There are few things more frustrating than looking in your Google Analytics data and seeing a huge spike in traffic that comes from trafficclub.xyz or bottraffic.com. You’ve been spammed!
PPC marketers are always wary of letting go of control of their campaigns and letting Google take over. Sure, we’ve tried the shiny new techniques Google rolls out, only to see performance get worse before we turn everything back to manual again. As Google’s algorithm gets better and better, so does its smart bidding techniques. By following a few best practices, you can relinquish some of the control and let Google smart bidding do the heavy lifting.
If you’re looking to build Google Analytics segments in either Google Analytics 4 (GA4) or Universal Analytics (UA), you’re doing more with your data than most. Congrats!
Custom segments allow you to analyze a subset of your Google Analytics data so you can better understand your users and our website (or app). Let’s take a look at how to build custom segments in both GA4 and UA. And if you’re interested in a broader comparison of these two property types of Google Analytics first, you can head on over to this comparison guide on GA4 vs. Universal Analytics.
