’Tis the season for PPC optimizations. If you haven’t started, it’s not too late, and if you have prepared, there still might be some tips to help maximize your return this season. Put your best foot forward with these holiday tips for PPC campaigns for a successful season.
Google has gone and changed the rules with another exact match update to keywords once again. This isn’t the first time Google has rolled out an update to their exact match type, and it probably won’t be the last. Google is moving towards machine learning when it comes to search advertising with its smart bidding strategies leading the way.
PPC marketers are always wary of letting go of control of their campaigns and letting Google take over. Sure, we’ve tried the shiny new techniques Google rolls out, only to see performance get worse before we turn everything back to manual again. As Google’s algorithm gets better and better, so does its smart bidding techniques. By following a few best practices, you can relinquish some of the control and let Google smart bidding do the heavy lifting.
Video marketing can be incredibly effective in helping to promote a product or service. The dynamic medium can increase reach and engagement across digital platforms, educate potential customers to move them through a conversion funnel, and answer questions to turn prospects into customers.
Video marketing is also usually expensive, which is a big reason why it can be so hard to do well. That’s why we’ve co-written this piece with Dan Helbling – owner of a small video production company – and developed 6 keys to a video marketing plan that works.
PR teams help organizations to foster, encourage, and generally support a positive reputation. They also increase awareness among the public and the media. Public relations efforts include paid and unpaid (earned) communications that can be offline or online. These 4 digital PR tips can transform online public relations tactics into a discipline that drives sustained SEO results.
Has your email inbox recently been receiving invitations to schedule a Facebook Marketing Expert call? If so, you likely manage a business account in Facebook (or multiple!) and have been regularly spending a decent amount of money on Facebook advertising. We, too, have been seeing these emails for a while now for multiple Facebook business accounts that we manage. Instead of ignoring them, the enticing “earn $50 in ad credit” line officially won us over. Hook, line, and sinker. We’ll lay out what you can expect from a Facebook Marketing Expert call based on our experience.
