Digital Marketing News

The Ultimate Facebook Ads Guide: How to Navigate in Ads Manager and Create an Ad

January 3, 2020/0 Comments/in Uncategorised /by wprootandbranch

Whether you’re new to Facebook or consider yourself a Facebook marketing pro, there are many new changes that have happened with this social media giant over time. And if you’re still used to boosting posts and haven’t had the chance to dive into Facebook Ads Manager, you most likely could use a helpful Facebook Ads guide. If you’re like us, you might not have had an interest in going through Ads Manager until you had a Facebook marketing expert call and learned it’s the only method Facebook recommends today.

7 Things to Look for in a Digital Marketing Agency in 2020

December 31, 2019/0 Comments/in Uncategorised /by wprootandbranch

As marketing your business online continues to become increasingly important in 2020, so does the importance of choosing the right digital marketing agency to help your business succeed. Not only is a new year upon us, but a new decade. The impact that technology has had over the past 10 years is only going to accelerate as we turn the page to this next decade. We believe 2020 will continue to introduce changes for how businesses should position themselves online in order to keep up with the advancing digital landscape.

How to Set Up Google Shopping: Google Merchant Center, Product Feeds and Campaigns

December 27, 2019/0 Comments/in News /by wprootandbranch

So, you want to know how to set up Google Shopping? You’ve come to the right place. We were asking the same question a few months ago and found there weren’t a ton of great guides that dealt with the entire process from beginning to end. This is a step by step review of the major milestones that will get you to launching a Google Shopping Campaign. Other articles will do a more detailed job of explaining how to optimize and refine different parts of the process, while this one is designed to provide a higher-level view.

Why You Need a PPC Audience Strategy

November 30, 2019/0 Comments/in News /by wprootandbranch

Whether you’re in the Manual CPC camp or are adopting automated bidding, having an audience strategy can improve PPC campaign performance. Using audiences in Google Ads allows you to be sure your ads are showing to the right person at the right time. Audiences are powerful tools that can help maximize your returns when optimized properly. Google states that “audiences are groups of people with specific interests, intents, and demographics.” They are estimated based on search signals that allow Google to determine their interests or intents, they are based on your list of customers that you upload, or those who visit your site.

Holiday Tips for PPC Campaigns

November 1, 2019/0 Comments/in News /by wprootandbranch

’Tis the season for PPC optimizations. If you haven’t started, it’s not too late, and if you have prepared, there still might be some tips to help maximize your return this season. Put your best foot forward with these holiday tips for PPC campaigns for a successful season.

How Google’s Exact Match Update Affects Your Campaigns

October 10, 2019/0 Comments/in News /by wprootandbranch

Google has gone and changed the rules with another exact match update to keywords once again. This isn’t the first time Google has rolled out an update to their exact match type, and it probably won’t be the last. Google is moving towards machine learning when it comes to search advertising with its smart bidding strategies leading the way.

The Ultimate Facebook Ads Guide: How to Navigate in Ads Manager and Create an Ad

7 Things to Look for in a Digital Marketing Agency in 2020

How to Set Up Google Shopping: Google Merchant Center, Product Feeds and Campaigns

Why You Need a PPC Audience Strategy

Holiday Tips for PPC Campaigns

How Google’s Exact Match Update Affects Your Campaigns

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