Digital Marketing From Root and Branch
At Root and Branch, we believe sustainable digital marketing efforts grow from plans rooted in solid strategy that are designed to generate results.
At Root and Branch, we believe sustainable digital marketing efforts grow from plans rooted in solid strategy that are designed to generate results.
There is a common element in successful marketing plans
Successful digital marketing plans are grounded in strategic thinking, informed by data, and guided by what customers are looking for. These “roots” are the foundation of the inbound digital marketing services we plan, create, implement and measure. For more perspective on inbound marketing and analytics, check out 8 SEO trends for 2022 and 7 things you should be doing with Google Analytics in 2022.
According to a 2018 study, consumers say they value their access to online search at $17,500 per year. That’s a higher value than email, video streaming, gps, and social media combined. We believe a strong foundation in SEO positions organizations for success online and is critical to all digital marketing plans.
Did you know Google Analytics used to cost $20,000 a month before it was bought by Google and turned in to a free platform? That’s a whole lot of value out there for organizations to not take full advantage of. We do implementation from scratch or will audit and optimize existing GA accounts.
Pay only for the eyeballs that make your business money with a high-performance Paid Search campaign. When combined with an SEO foundation and deep Analytics insight, PPC can generate positive ROI for businesses across multiple verticals.
$.77 out of every new digital marketing dollar is spent with Facebook or Google. We concentrate our social media efforts on Facebook and Instagram to drive metrics in brand health, customer engagement, and conversion.
As customers continue to tune out traditional “advertising” messages, 3rd party reviews play a growing role in the decision making process. Businesses that don’t have a productive process for online reputation management miss valuable engagement opportunities with existing customers and reduce the likelihood of being discovered by new potential customers.
Root and Branch is a
Google Partners have achieved digital marketing certifications in Google platforms like Google Ads, Google Analytics, and Google Tag Manager. Also, Google sends us jazzy water bottles and stickers, so we got that going for us…which is nice