Root and Branch Digital Marketing

Root and Branch aims to provide helpful and effective digital marketing training, strategy, and support focused on analytics and inbound marketing.

There is a common element in successful and sustainable marketing plans

Roots First, Then Branches

Successful plans are grounded in strategic thinking, informed by data, and guided by what customers are looking for. These “roots” should be the foundation of inbound marketing efforts that are measurable and scalable. For more perspective on inbound marketing and analytics, check out these 10 Steps to Configuring GA4, this guide to GA4 Reports, and this overview of Surfer SEO.

Recent Root and Branch Blogs

GA4 Sessions: How session_start Works

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September 19, 2023

The session_start event is one of three automatically collected…

Google Analytics Source Medium: Session Source/Medium in GA4 Explained

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September 2, 2023

The Google Analytics source medium traffic dimension is one way…

Google Signals Explained: What You Need to Know

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August 30, 2023

Google Signals provide enhanced functionality in Google Analytics.…

Prefer Video Tutorials?

Stop on over! As of 2023 there’s a new video every week or two. Most new content is about GA4 and GTM, but there’s a good amount focused on SEO and Google Ads as well.

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SEO

According to a 2018 study, consumers say they value their access to online search at $17,500 per year. That’s a higher value than email, video streaming, gps, and social media combined. We believe a strong foundation in SEO positions organizations for success online and is critical to all digital marketing plans.

Digital Analytics

Did you know Google Analytics used to cost $20,000 a month before it was bought by Google and turned in to a free platform? That’s a whole lot of value out there for organizations to not take full advantage of. We do implementation from scratch or will audit and optimize existing GA accounts.

Paid Search (PPC)

Pay only for the eyeballs that make your business money with a high-performance Paid Search campaign. When combined with an SEO foundation and deep Analytics insight, PPC can generate positive ROI for businesses across multiple verticals.

Social Media Management and Advertising

$.77 out of every new digital marketing dollar is spent with Facebook or Google. We concentrate our social media efforts on Facebook and Instagram to drive metrics in brand health, customer engagement, and conversion.

Online Reputation Management

As customers continue to tune out traditional “advertising” messages, 3rd party reviews play a growing role in the decision making process. Businesses that don’t have a productive process for online reputation management miss valuable engagement opportunities with existing customers and reduce the likelihood of being discovered by new potential customers.

Local SEO

Nearly half of all searches have local intent and 1 in 3 local searches take place immediately before a customer chooses to enter a brick and mortar location. A strong local SEO approach helps businesses with physical footprints reach customers and prospects at a critical decision time.

Root and Branch is a

Google Partner

Google Partners have achieved digital marketing certifications in Google platforms like Google Ads, Google Analytics, and Google Tag Manager. Also, Google sends us jazzy water bottles and stickers, so we got that going for us…which is nice

What our clients say

Having Root & Branch Digital Marketing working with us as an extension of our company has been amazing!

The hands on approach and the great skill of “Listening to the Customer”, has not only been welcome, but has provided us with the tools to better present to our market.

The regional paid search advertising strategy is just what we needed and we really didn’t know how to start…until we began to use SEM advertising, through Root & Branch.

Reed R.TF Campbell

I have been approached by many “professionals” in the digital marketing services field, but Zack truly exemplifies the definition of being a professional. His marketing expectations and ideas are explained well to the client, he completes his work in a timely manner, and then he explains how his work has benefited our business. He is trustworthy and manages to develop an ongoing relationship with his clients.

Justin V.Vujevich Dermatology Associates

Zack has been handling our internet marketing for over 1 year. He has increased our traffic tremendously. After analyzing our website and discussing our marketing goals, he has suggested many different avenues to pursue. We have regular meetings to discuss what has been done and what we can do in the future. We had tried a big-box vendor, but after we were signed up, we could get no service from them. Zack’s approach is very individualized and that is what was needed in order to be effective. I would recommend Zack’s service for any size business.

Lynne G.Greentree Printing & Signs

Root and Branch Digital Marketing (R&B) has been a pleasure to work with. We have found R&B to be extremely flexible, agnostic and client focused. Our company’s digital presence, website visits and customer leads have increased substantially since engaging R&B.

Neal L.Haynes Materials

I have worked with Zack at Root and Branch for about a year. In that time we worked on many campaigns together. The detail and passion he provides on ALL of the campaigns he takes on is above and beyond, exceptional! No matter the size, Zack holds himself accountable for the results of his marketing, advertising, and analytic efforts.

Lola M.

Zack helped us feel comfortable in what was otherwise a very uncomfortable world where we lack knowledge. He is trustworthy and takes the time to really explain what it all means, how it works and how it impacts our retail business.

Justin A.Room Concepts Furniture

Zack & his team are exceptional in all respects – customer service, understanding your individualized needs, and providing the best product.

Benjamin M.Waystride

Get in Touch

Hi there! Zack Duncan (that’s me) is the President of Root & Branch and the Digital Marketing Executive in Residence at the University of Pittsburgh. Click here if you’d like to connect on LinkedIn, or check out our digital marketing plans.

Root and Branch Digital Marketing

Roots First, Then Branches

Recent Root and Branch Blogs

Prefer Video Tutorials?

Google Partner

What our clients say

Partnerships and Focus Platforms

Google Partner