Root and Branch Digital Marketing
Root and Branch aims to provide helpful and effective digital marketing training, strategy, and support focused on analytics and inbound marketing.
Root and Branch aims to provide helpful and effective digital marketing training, strategy, and support focused on analytics and inbound marketing.
There is a common element in successful and sustainable marketing plans
Successful plans are grounded in strategic thinking, informed by data, and guided by what customers are looking for. These “roots” should be the foundation of inbound marketing efforts that are measurable and scalable. For more perspective on inbound marketing and analytics, check out these 10 Steps to Configuring GA4, this guide to GA4 Reports, and this overview of Surfer SEO.
According to a 2018 study, consumers say they value their access to online search at $17,500 per year. That’s a higher value than email, video streaming, gps, and social media combined. We believe a strong foundation in SEO positions organizations for success online and is critical to all digital marketing plans.
Did you know Google Analytics used to cost $20,000 a month before it was bought by Google and turned in to a free platform? That’s a whole lot of value out there for organizations to not take full advantage of. We do implementation from scratch or will audit and optimize existing GA accounts.
Pay only for the eyeballs that make your business money with a high-performance Paid Search campaign. When combined with an SEO foundation and deep Analytics insight, PPC can generate positive ROI for businesses across multiple verticals.
$.77 out of every new digital marketing dollar is spent with Facebook or Google. We concentrate our social media efforts on Facebook and Instagram to drive metrics in brand health, customer engagement, and conversion.
As customers continue to tune out traditional “advertising” messages, 3rd party reviews play a growing role in the decision making process. Businesses that don’t have a productive process for online reputation management miss valuable engagement opportunities with existing customers and reduce the likelihood of being discovered by new potential customers.
Root and Branch is a
Google Partners have achieved digital marketing certifications in Google platforms like Google Ads, Google Analytics, and Google Tag Manager. Also, Google sends us jazzy water bottles and stickers, so we got that going for us…which is nice