Google Analytics 4 has a number of drawbacks, especially for those who really liked Universal Analytics. But the linking of GA4 with Google BigQuery is objectively one of the benefits. After all, this was a paid feature with Universal Analytics while the GA4 BigQuery linking is free. Let’s check it out in this blog.
Tag Archive for: ga4 improvements
GA4 path exploration is a big time upgrade over Universal Analytics. With this new feature you can conduct a path analysis from a starting point OR from an ending point. This latter feature is brand new functionality and is a reason to be excited about GA4.