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The container code is the foundation of Google Tag Manager. And although most of your work will be inside the container as you create tags, triggers, and triggers, it’s also important to know how to deal with the container code itself.
Read moreThe end is nigh. Universal Analytics is getting deprecated. That means your historical Google Analytics data will soon disappear.
If you’re planning on backing up your historical Universal Analytics data, now is the time and this article is for you.
Read moreIn this article we’re picking up with the second phase of using GA4 with BigQuery. You’ve already linked GA4 to BigQuery and now you want to know if you can actually access the data in the underlying data table. So let’s see some BigQuery SQL examples that you can actually try.
Read moreIf you’re using Complianz for cookie consent here’s how you can configure Complianz consent mode v2 with the help of Google Tag Manager.
Read moreWhen working with Google Analytics (GA4) data in Looker Studio, it is possible to receive requests to have your report include insight on the individual performance of GA4 conversions in your Analytics property. Such performance metrics may include conversion counts and conversion rates at both the session and user levels. If you want to learn how to present this information effectively in your dashboard, continue reading, as I will introduce various methods available.
Read more[Updated 3/22/24] Google Analytics and Google Tag Manager are tools that can be connected, but are nonetheless very different from each other. Here’s how to draw the distinction between Google Analytics vs. Tag Manager:
At the core, Google Analytics is a “web analytics” tool for analyzing your website. Google Tag Manager is a “tag management” tool for managing code snippets on your website. Let’s dive in to see what that means and how you can use both.
Read more[Updated 3/22/24] Consent mode is a privacy mechanism by which your website can communicate visitor privacy choices made on a cookie consent banners. Those choices get related to Google tags, which can adjust how they fire and process data. You are running consent mode and your website is honoring visitor choices related to advertising and analytics tracking.
Read moreGA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.
Read moreIf you fully understand GA4 events, you can understand Google Analytics 4.
Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.
Read moreUpdated: 1/23/24 Parameters are the additional pieces of data that add more context to Google Analytics events. And GA4 event parameters are one of the most confusing and least intuitive parts about the new Google Analytics.
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