I have a confession to make. I started making videos and writing about GA4 a long time before I knew what I was doing in digital analytics. Not that I’m holding myself up as an expert in analytics now, but I at least know a bit more than I used to.
And here’s the biggest thing I learned:
Read moreMicrosoft Clarity funnels help you measure how your visitors progress through an ordered sequence of events on your website.
They help you keep track of conversions, measure conversion rate, and see how long it takes visitors to complete your funnels. They are also relatively straightforward to create in Clarity.
Read moreYou have a new option if you want to create a report for GA4 events. And that’s very good news, since the event-based data model in GA4 means that all important web interactions like clicks, downloads, form submissions, and purchases are tracked as events.
Here are the best options you have for creating a GA4 events report, starting with the simplest.
Read moreIn this guide, I will cover an amazing feature of Microsoft Clarity that helps you understand the performance of your website’s blog section.
This feature, called “Content Insights,” provides quick insights to measure the engagement and behavioural consumption of your published content at a high level.
Read moreYou’re taking a look at your GA4 Landing Page report and you see something mysterious listed along with your other landing pages. What is (not set) doing in your Landing Page report? What does it mean? And most importantly, how can you fix it?
Read moreMicrosoft’s introduction of “Smart Events” into Microsoft Clarity marks the commencement of support for event-tracking capabilities within its digital experience analytics tools.
In this article, I will address nineteen (19) questions you might have about “Smart Events” in Microsoft Clarity.
Read moreWho doesn’t love automating a tedious, time-consuming task? With ad customizers for responsive search ads, you can automate ad copy-refreshing tasks. To ensure ad content is dynamic and accurate for your ad viewers.
Read moreIn this article you’ll learn how to set up Google Analytics Ecommerce tracking for a WooCommerce site.
Google Analytics 4 (GA4) can be a powerful web analytics tool. But you need to know how to use it. It has an event-based data model, but not all (or even most) events and parameters come preloaded when you first install GA4. You have to specify what you want tracked.
And that’s especially true if you want to track Ecommerce events. You can do that with the help of Google Tag Manager, WooCommerce, and a WordPress plugin called GTM4WP.
Read moreUpdated: 12/25/24 The container code is the foundation of Google Tag Manager. And although most of your work will be inside the container as you create tags, triggers, and triggers, it’s also important to know how to deal with the container code itself.
Read moreThe end is nigh. Universal Analytics is getting deprecated. That means your historical Google Analytics data will soon disappear.
If you’re planning on backing up your historical Universal Analytics data, now is the time and this article is for you.
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