In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. But there are a lot of questions yet to be answered. This guide answers some of those questions about Google Analytics 4 vs Universal Analytics.
Digital marketing is a dense and and complicated discipline. When done right, it can get your company leads, improve profits and drive brand awareness. Working as an intern this past summer has given me deeper insight into this world. So, I’m going to break down some of the building blocks that have been helpful on my own digital marketing journey.
If you are reading this blog, you most likely have a WordPress website (or at least are considering one!). Within your daily website traffic, you have a captive audience ready to further engage with your brand. The question on your mind might be, “How do I engage with them?” One way to do so is through email.
Are you trying to set up a Squarespace redirect? Great news. You’ve come to the right place. We should have you in and out and on your way in 5 – 10 minutes while maybe learning a new thing or along the way. Using redirects to manage URLs that have moved is one of the simplest and most important parts of maintaining SEO best practices for your site.
This blog post is for our Wix users. If you use this highly customizable website platform, listen up! Are you eager to articulate the power of your products? Dying to divulge your particular set of skills? If so, its time to create a Wix blog. With this free feature, you can instantly share your knowledge with your website visitors and attract new traffic with superior content. Read our how-to guide to get your blogging journey started. (Note: Some site templates come with a blog already installed. If this applies to you, skip step 1. Lucky for you, you won’t have to make that first click.)
Are you just getting started with Google Manager and don’t know where to start? Button click tracking is a great place to get going, and it can yield deep digital analytics insights. Check out this step by step guide to set up button click tracking on your site.
There are many different tactics and optimizations that go into managing a successful paid search account. Understanding how to utilize the account’s data is also a crucial aspect in the management and generating a positive ROI. Here are some of the paid search management tactics that managers make sure to do at least once a month:
For any business with an online presence, engaging with the community surrounding your brand is an important part of building and maintaining a loyal customer base. Community management is what happens after and beyond your social media marketing efforts. It is part customer service, part social listening, and part actively engaging in discussions that relate to your brand.
Whether you’re new to Facebook or consider yourself a Facebook marketing pro, there are many new changes that have happened with this social media giant over time. And if you’re still used to boosting posts and haven’t had the chance to dive into Facebook Ads Manager, you most likely could use a helpful Facebook Ads guide. If you’re like us, you might not have had an interest in going through Ads Manager until you had a Facebook marketing expert call and learned it’s the only method Facebook recommends today.
As marketing your business online continues to become increasingly important in 2020, so does the importance of choosing the right digital marketing agency to help your business succeed. Not only is a new year upon us, but a new decade. The impact that technology has had over the past 10 years is only going to accelerate as we turn the page to this next decade. We believe 2020 will continue to introduce changes for how businesses should position themselves online in order to keep up with the advancing digital landscape.