So, you want to know how to set up Google Shopping? You’ve come to the right place. We were asking the same question a few months ago and found there weren’t a ton of great guides that dealt with the entire process from beginning to end. This is a step by step review of the major milestones that will get you to launching a Google Shopping Campaign. Other articles will do a more detailed job of explaining how to optimize and refine different parts of the process, while this one is designed to provide a higher-level view.
Whether you’re in the Manual CPC camp or are adopting automated bidding, having an audience strategy can improve PPC campaign performance. Using audiences in Google Ads allows you to be sure your ads are showing to the right person at the right time. Audiences are powerful tools that can help maximize your returns when optimized properly. Google states that “audiences are groups of people with specific interests, intents, and demographics.” They are estimated based on search signals that allow Google to determine their interests or intents, they are based on your list of customers that you upload, or those who visit your site.
’Tis the season for PPC optimizations. If you haven’t started, it’s not too late, and if you have prepared, there still might be some tips to help maximize your return this season. Put your best foot forward with these holiday tips for PPC campaigns for a successful season.
Google has gone and changed the rules with another exact match update to keywords once again. This isn’t the first time Google has rolled out an update to their exact match type, and it probably won’t be the last. Google is moving towards machine learning when it comes to search advertising with its smart bidding strategies leading the way.
PPC marketers are always wary of letting go of control of their campaigns and letting Google take over. Sure, we’ve tried the shiny new techniques Google rolls out, only to see performance get worse before we turn everything back to manual again. As Google’s algorithm gets better and better, so does its smart bidding techniques. By following a few best practices, you can relinquish some of the control and let Google smart bidding do the heavy lifting.
Video marketing can be incredibly effective in helping to promote a product or service. The dynamic medium can increase reach and engagement across digital platforms, educate potential customers to move them through a conversion funnel, and answer questions to turn prospects into customers.
Video marketing is also usually expensive, which is a big reason why it can be so hard to do well. That’s why we’ve co-written this piece with Dan Helbling – owner of a small video production company – and developed 6 keys to a video marketing plan that works.
PR teams help organizations to foster, encourage, and generally support a positive reputation. They also increase awareness among the public and the media. Public relations efforts include paid and unpaid (earned) communications that can be offline or online. These 4 digital PR tips can transform online public relations tactics into a discipline that drives sustained SEO results.
Has your email inbox recently been receiving invitations to schedule a Facebook Marketing Expert call? If so, you likely manage a business account in Facebook (or multiple!) and have been regularly spending a decent amount of money on Facebook advertising and other social media services. We, too, have been seeing these emails for a while now for multiple Facebook business accounts that we manage. Instead of ignoring them, the enticing “earn $50 in ad credit” line officially won us over. Hook, line, and sinker. We’ll lay out what you can expect from a Facebook Marketing Expert call based on our experience.
You are an SEO writing expert with a command of keyword research, knowledge of appropriate title tag and meta description construction, and a steadfast commitment to your internal links to always have appropriate anchor text. Awesome. You have your blogging game-face on as you sit down at your laid back coffee spot, preparing to crank out a minimum of 600 words on a topic where you can add helpful content with a unique perspective. Check. You have your latte in hand and your laptop sticker density correctly identifies you as a digital marketing dork. Contact! But wait…you recall that this particular blog is for a new client that doesn’t have a WordPress site. It’s a Squarespace site, a less complicated CMS, but one that can still can pose some questions to those who are new to the platform. Before you abort the SEO writing mission, here are 5 basics to get you though publishing your first Squarespace blogs.
Wondering how to earn a featured snippet? We’ve laid out the top tips, steps, and more that you should know in order to try to earn that featured spot on the Google SERP. First, let’s start with the basics.