GA4 vs Universal Analytics – 2023 Update

It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3) and will be the only option for Google Analytics users beginning on July 1, 2023. Some of us are excited and some are lamenting the upcoming deprecation of UA, but it will be a major impact for everyone. So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics. If you’re looking to get started with GA4 on your own, installation instructions are at the end of this guide.

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GA4 Scroll Tracking

Google Analytics 4 will track scroll activity by default with the ‘scroll’ enhanced measurement event. However, this event will only register an event once a visitor achieves a scroll depth of 90%. What if you want to measure more precise GA4 scroll tracking activity? If you want, for example, to track scroll at 25%, 50%, 75%, and 90% you’ll need more advanced scroll tracking. That’s where this tutorial can help.

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Canonical Tags for SEO in 2023

First introduced in 2009, canonical tags seem like a humble SEO element. While they can often fly under the radar, canonicals can have a big impact on your SEO performance in 2023.

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Buying Backlinks in 2023? Read This Case Study First

Despite occasional claims to the contrary, links still matter for on page SEO performance. But getting links is hard! It takes time and effort to do link outreach, and there’s no guarantee that your efforts will pay off. So should you be buying backlinks in 2023? Let’s review in this guide. 

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GA4 Standard Reports Explained

GA4 standard reports are arranged quite differently than the standard reports in Universal Analytics. To start, there are fewer of them, and they are also not all a 1:1 match. In this guide we’ll explain standard reports and we’ll provide tutorials on how customize them to build some of the most useful Google Analytics 4 reports.

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DOM Ready Trigger vs. Page View vs. Window Loaded: GTM Page View Triggers

The DOM, or Document Object Model, is a structure on a webpage that can be used as a trigger type in Google Tag Manager. Once the DOM is properly prepared, a DOM Ready trigger can be set to fire a tag. This trigger fires after other Page View trigger types but is not the last to fire. Let’s review

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GA4 and BigQuery: Linking Google Analytics 4 with BigQuery

Google Analytics 4 has a number of drawbacks, especially for those who really liked Universal Analytics. But the linking of GA4 with Google BigQuery is objectively one of the benefits. After all, this was a paid feature with Universal Analytics while the GA4 BigQuery linking is free. Let’s check it out in this blog.

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GA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users

The users dimension: it seems so innocuous and so obvious. Users are individuals who are doing things on your website or app. But like many things in the new Google Analytics, GA4 users are not exactly intuitive. In this blog post, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning (established) Users. We’ll also explore how we can see GA4 returning (established) users through a little custom work.

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GA4 Views: How To Create a “View” in Google Analytics 4

You might be wondering, “where are my GA4 Views?” If that’s what brought you here today, I have bad news and good news. The bad news is that technically there are not Views in GA4. The good news, however, is that we can use report filters to replicate much of the same functionality that we liked about UA views.

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GA4 Setup Tutorial: 10 Steps to Install and Configure GA4

It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you how to install and configure your GA4 setup in 10 steps.

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