GA4 Custom Dimensions: How to Set Up in 7 Steps

Google Analytics 4 events function very differently from Universal Analytics events. The biggest difference? If you don’t register your event parameters as GA4 custom dimensions, you won’t see that event data in your GA4 reports. Crazy, right? It’s true.

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GA4 Site Search: Analyze Your Site Search Queries

Google Analytics 4 allows you to track the specific queries searched on your site with an enhanced measurement event. This can provide useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.

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Google Analytics 4 vs Universal Analytics

In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023. This guide helps to answers some of those questions about Google Analytics 4 vs Universal Analytics. If you’re looking to get started with GA4 on your own, installation instructions are at the end of this guide.

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GA4 Bounce Rate vs. UA: What’s the Difference?

When GA4 was first launched it did not include a bounce rate metric. That changed on July 11, 2022 when bounce rate was added to GA4. But it’s a different metric and calculation from what we were used to.

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GA4 FAQs

Google Analytics is changing. Google Analytics 4 (GA4) will be the only platform that processes data beginning in the middle of 2023 . If you have been struggling to wrap your head around GA4 and all of its new features, below is a list of commonly asked questions surrounding the new property type. Feel free to add any questions you may personally have about the new platform below this blog.
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GA4 Problems: What Can You Do About Them?

Starting in July of 2023, Google Analytics 4 (GA4) will be the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is simply not yet as good as UA. So, let’s review 4 common GA4 problems and explore what options we have.

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GA4 Setup: 6 Essential Tasks to Get the Jump on GA4

It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you 6 essential setup tasks.

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Google Analytics in 2022: 7 Things You Should be Doing

Google Analytics is a powerful tool. It can also be challenging and frustrating . That’s especially true in 2022 as GA4 is the new “standard” (and will be our only option beginning in July of 2023) but it still lacks many of the capabilities of Universal Analytics (UA).

So here are 7 things you should be doing with Google Analytics in 2022 to get more out of the platform and better understand your data.

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SEO Considerations for Website Redesign

So you’re thinking about a website redesign but you don’t want to hurt your SEO standing. Kudos to you for giving SEO some thought before making any serious changes.

Read on for 5 important SEO considerations for website redesign that will equip you to make an informed decision.

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SEO in 2022: 8 Trends You Need to Know

The SEO landscape in 2022 will be more competitive, more reliant on AI and semantic search, and feature more Local searches than ever before.

These are the 8 SEO trends you need to know and how to use them in your SEO plans.

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