https://www.rootandbranchgroup.com/wp-content/uploads/2021/09/google-ads-smart-bidding-600-x-350-px-2.png 350 600 Zack_Duncan https://www.rootandbranchgroup.com/wp-content/uploads/2018/06/Black_GLeaf_2-300x248.png Zack_Duncan2021-09-14 18:31:582022-01-21 11:16:45How to Make Smart Bidding Work for Your PPC Campaign
How to Make Smart Bidding Work for Your PPC Campaign
PPC marketers are always wary of letting go of control of their campaigns and letting Google take over. Sure, we’ve tried the shiny new techniques Google rolls out, only to see performance get worse before we turn everything back to manual again. As Google’s algorithm gets better and better, so does its smart bidding techniques. By following a few best practices, you can relinquish some of the control and let Google smart bidding do the heavy lifting.