Google Analytics 4 allows you to track the specific queries searched on your site with an enhanced measurement event. This can provide useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.
Google Analytics 4 will track external link clicks by default. But for a comprehensive picture that includes internal link clicks, we can bring in the help of Google Tag Manager (GTM). This guide will review the process to set everything up to do that. For those who want to take the next step, there’s also a link to a tutorial to set up a GA4 link click tracking report so you can easily see all of your link click data in one place.
Parameters are the additional pieces of data that add more context to Google Analytics events. That simple line obscures the fact that GA4 event parameters are one of the most confusing and least intuitive parts about the new Google Analytics.
One of the most powerful features of GA4 is event tracking. Events are not tracked by default with Universal Analytics (Google Tag Manager is required), but they are the default tracking approach with GA4. This is a guided tour of event tracking and specifically, events in GA4 vs UA.
