Google Analytics 4 will track scroll activity by default with the ‘scroll’ enhanced measurement event. However, this event will only register an event once a visitor achieves a scroll depth of 90%. What if you want to measure more precise GA4 scroll tracking activity? If you want, for example, to track scroll at 25%, 50%, 75%, and 90% you’ll need more advanced scroll tracking. That’s where this tutorial can help.
GA4 page timer tracking involves both Google Analytics 4 and Google Tag Manager. This guide will walk you through the entire process if you want to track page timing on your site.
Parameters are the additional pieces of data that add more context to Google Analytics events. That simple line obscures the fact that GA4 event parameters are one of the most confusing and least intuitive parts about the new Google Analytics.
Google Analytics 4 events function very differently from Universal Analytics events. The biggest difference? If you don’t register your event parameters as GA4 custom dimensions, you won’t see that event data in your GA4 reports. Crazy, right? It’s true.
Google Analytics 4 allows you to track the specific queries searched on your site with an enhanced measurement event. This can provide useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.
Google Analytics 4 will track external link clicks by default. But for a comprehensive picture that includes internal link clicks, we can bring in the help of Google Tag Manager (GTM). This guide will review the process to set everything up to do that. For those who want to take the next step, there’s also a link to a tutorial to set up a GA4 link click tracking report so you can easily see all of your link click data in one place.
One of the most powerful features of GA4 is event tracking. Events are not tracked by default with Universal Analytics (Google Tag Manager is required), but they are the default tracking approach with GA4. This is a guided tour of event tracking and specifically, events in GA4 vs UA.
