You have a new option if you want to create a report for GA4 events. And that’s very good news, since the event-based data model in GA4 means that all important web interactions like clicks, downloads, form submissions, and purchases are tracked as events.
Here are the best options you have for creating a GA4 events report, starting with the simplest.
Read moreIf you fully understand GA4 events, you can understand Google Analytics 4.
Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.
Read moreUpdated: 11/6/24 Parameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a confusing part of the Google Analytics ecosystem.
Read moreUpdated 12/25/24 Google Analytics 4 allows you to track the specific queries searched on your site with the view_search_results enhanced measurement event and the search_term event parameter. This provides useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.
Read moreGoogle Tag Manager trigger groups allow you to create advanced conditions before your tag will fire. In this guide, you’ll learn how to combine a page timer trigger and a scroll depth trigger into a trigger group that will fire an event for your most engaged readers.
Read moreUpdated 12/27/24: The GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.
In this article we’ll review what the click event tracks and explain how you can also track other important click events.
Read moreUpdated: 1/24/25 Google Analytics collects the session_start event every time a new session (a new visit) begins on your site. The event is used to counts total sessions.
Not only can you use the session start event to keep tabs on your total site visits, but you can use the event to create segments and audiences from your users based on how many visits they’ve made. You’ll learn how in this article.
Read moreUpdated: 1/25/25 Automatically collected events are the foundation of GA4 event tracking. Unlike other events, there is nothing you need to do to set them up. They are collected – you guessed it – automatically.
Let’s review the three automatically collected events and how you can use them in your analysis.
Read moreUPDATED: 2/10/25 In Google Analytics 4 you need to register new event parameters as custom dimensions in order to see the data in all of your GA4 reports. Learn what that means and how to make it happen.
Read moreAre you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.
