Tag Archive for: ga4 setup

Google Analytics Source Medium: Session Source/Medium in GA4 Explained

The Google Analytics source medium traffic dimension is one way to analyze your website traffic. The source tells you the specific “place” the traffic came from. The medium tells you about the “type” of traffic. Put them together and you have source / medium.

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Google Signals Explained: What You Need to Know

Google Signals provide enhanced functionality in Google Analytics. It also presents some potential downsides that marketers should understand.

Here’s the information you need.

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Google Analytics Search Terms: Link GA4 and Search Console

If you are looking for Google Analytics search terms you are looking for one of two things. If you’re looking for searches that took place on your website, you need to use the view_search_results enhanced measurement event. If you’re looking for what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4.

The good news is that either is a pretty quick process. You should be able to complete it in 4 minutes or less.

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Previous Page Google Analytics 4: Referrer in GA4

Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.

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GA4 Custom Dimensions: How to Set Up and Use in 7 Steps

UPDATED: 8/12/23 Google Analytics 4 events function very differently from Universal Analytics events. The biggest difference? If you don’t register your new event parameters as GA4 custom dimensions, you won’t see that event data in your GA4 reports. Crazy, right? It’s true.

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Regex for GA (For Dummies)

Are you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the unpretentious and (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.

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UTM Parameters in Google Analytics (GA4)

UTM parameters are simply little bits of tracking information appended to the end of a URL in a link. They communicate with Google Analytics and can provide a great deal of helpful information for digital marketers that use them properly. Whether you’re switching from from Universal Analytics to GA4, or entirely new to Google Analytics UTM parameters, this guide has you covered.

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GA4 Engagement Rate Explained

The GA4 engagement rate metric is a helpful way to measure your site’s traffic quality. But what is it, exactly?
To understand engagement rate, we also need to understand what makes an engaged session and how it’s related to bounce rate. The good news is we can do all these things. So, let’s go do it!

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Google Analytics Conversion Tracking in GA4

Google Analytics conversion tracking is different in GA4 compared to Universal Analytics. In many ways, the process of setting up conversions is actually far simpler in the new version of Google Analytics. Let’s check it out in this guide.

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Google Analytics Tutorial For Beginners

Are you ready to learn about Google Analytics 4? This 1 hour Google Analytics tutorial for beginners will get you going with understanding theory and putting that into action.

Let’s do it!

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