Tag Archive for: ga4 setup

GA4 and BigQuery: Linking Google Analytics 4 with BigQuery

Google Analytics 4 has a number of drawbacks, especially for those who really liked Universal Analytics. But the linking of GA4 with Google BigQuery is objectively one of the benefits. After all, this was a paid feature with Universal Analytics while the GA4 BigQuery linking is free. Let’s check it out in this blog.

Read more

GA4 Setup Tutorial: 10 Steps to Install and Configure GA4

It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you how to install and configure your GA4 setup in 10 steps.

Read more

UTM Parameters in Google Analytics (GA4)

UTM parameters are simply little bits of tracking information appended to the end of a URL in a link. They communicate with Google Analytics and can provide a great deal of helpful information for digital marketers that use them properly. Whether you’re switching from from Universal Analytics to GA4, or entirely new to Google Analytics UTM parameters this guide has you covered.

Read more

GA4 Event Parameters: A Practical Guide

Parameters are the additional pieces of data that add more context to Google Analytics events. That simple line obscures the fact that GA4 event parameters are one of the most confusing and least intuitive parts about the new Google Analytics.

Read more

GA4 Site Search: Analyze Your Site Search Queries

Google Analytics 4 allows you to track the specific queries searched on your site with an enhanced measurement event. This can provide useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.

Read more

GA4 Page Timer Tracking: 2022 Guide

GA4 page timer tracking involves both Google Analytics 4 and Google Tag Manager. This guide will walk you through the entire process if you want to track page timing on your site.

Read more