SEO resources


seo resources like google search console

Our best SEO resources, created by Root & Branch, including how to optimize on page content, create and submit sitemaps, properly structure anchor text for internal links, take advantage of free features in Google My Business and more.

If you’re looking specifically for Local SEO or SEO services, you can find more information on the pages linked here, or fill out the form below to get in touch.


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How to Install Google Tag Manager on WordPress

Interested in getting started with Google Tag Manager but feeling a little intimidated? Fear not! Here’s how start your GTM journey with a guide on how to install Google Tag Manager on WordPress in 5 steps.

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What Are Backlinks? (And 5 Strategies for Earning More of Them)

You might be new to the SEO world, or maybe you’re just getting started in backlink management. Either way, if you’re wondering “What are backlinks and how do I earn them?” you’ve come to the right place. The world of backlink management can feel quite overwhelming when you’re first getting into it, and we want to break it down for both ease of understanding and application for your own business. Let’s get started!

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Yoast Sitemaps | How to Create, Edit, and Submit

If you have a WordPress site you can manage your sitemap is with Yoast sitemaps. In this blog we’ll learn a bit more about XML sitemaps. We’ll also explain how to use Yoast to view, manage, and customize your sitemap, and how to submit it to Google.

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5 Things to Know About Being a Contract SEO Writer

The world of SEO writing lends itself to a lot of opportunities, including the opportunity to obtain work as a contract SEO writer. Working as an SEO (Search Engine Optimization) writer is a great way to learn more about the world of SEO and how to incorporate it into content. What do you need to know to start out as an SEO writer? We asked one of our very own content writers to give you an inside scoop.

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Digital PR Tips: 4 Ways Public Relations Can Help SEO

PR teams help organizations to foster, encourage, and generally support a positive reputation. They also increase awareness among the public and the media. Public relations efforts include paid and unpaid (earned) communications that can be offline or online. These 4 digital PR tips can transform online public relations tactics into a discipline that drives sustained SEO results.

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How to Earn a Featured Snippet | Steps, Tips, and More

Wondering how to earn a featured snippet? We’ve laid out the top tips, steps, and more that you should know in order to try to earn that featured spot on the Google SERP. First, let’s start with the basics.

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SEO Writing | 9 Steps to Doing it like a Pro

So you’re interested in SEO writing, but you don’t know where to start. Well, you’ve come to right place to learn how to blog like an SEO pro. Read on for the 9 steps to start creating content that will drive new inbound traffic, help existing pages on your site to rank, and support your site’s overall inbound strategy.

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Regional SEO Services: 3 Reasons They Matter

Regional SEO services are a critical tool that businesses should take advantage of when looking to reach their target audience in their local area. Though you may eventually want to reach the entire nation, being the big fish in the big pond should of course come after you dominate the region closest to your base of operations. The great thing about local and regional SEO services is that they can actually help you win over the majority of the audience in your local area when optimized properly.

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Top 7 Google My Business Tips for 2019

As the new year begins, are you wondering how Google My Business tips can help you accelerate your 2019 digital marketing efforts? Google My Business tools are free and effective and leverage the power of today’s most important customer discovery platform. For businesses looking to get ahead, you may have already started to plan how to ramp up your digital marketing efforts this year.  Taking advantage of everything that Google My Business has to offer is Root & Branch’s first recommendation.

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Local Listing Management – 5 Things We Learned from Launching Yext

Why should you care about a local listing management service? Nearly half (46%) of all Google searches today have local intent. Brick and mortar businesses or service businesses that serve a specific geography need a Local SEO plan to position themselves appropriately. Accurate, complete, and consistent listings across directories, review sites and social networks is crucial for local search visibility. It’s not enough to simply focus on website development or local search across one or two platforms. Customers are finding information about your business across many platforms, and it’s important that your business is listed accurately across the entire Internet (yes, we do mean beyond the Big G!). But it can be unwieldy and time consuming to manually claim, optimize, and manage listings across Google My Business, Facebook, Bing Places, Yelp, Yellow Pages and more.

That’s where a good local listing management service can play a central role.

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