SEO resources


seo resources like google search console

Our best SEO resources, created by Root & Branch, including how to optimize on page content, create and submit sitemaps, properly structure anchor text for internal links, take advantage of free features in Google My Business and more.

If you’re looking specifically for Local SEO or SEO services, you can find more information on the pages linked here, or fill out the form below to get in touch.


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Image Alt Tag: How to Add Alt Text for Web and Image SEO Results

On page SEO is extremely important when it comes to SEO results. It’s fairly easy to set up, depending on the CMS platform you are using (i.e. Shopify, Wix, etc.). A big part of on page SEO can be the images you use on your site and how you generate an image alt tag (aka. alt text) for the on page element. In this blog, we will dive deeper into what alt text is, how it helps, and why it matters. Additionally, we will explore how to set up alt text for various CMS platforms including Shopify, Wix, WordPress, and Squarespace.

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Google Analytics Link Click Tracking: How to Set Up in 2022

Google Analytics does not track link clicks by default. For link click tracking we need to bring in the help of Google Tag Manager (GTM) and pair it up with Google Analytics. The process for Google Analytics link click tracking is different in UA (Universal Analytics) vs. the new GA4. We’ll review the process for both property types in this blog. We also have video tutorials if you want to follow along.

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How to Edit Robots.txt on WordPress

Robots.txt is one of those thing that many SEOs have heard of, but few of us really understand. The good news is that the robots.txt file does not need to be complicated. The better news is that it’s straightforward to edit robots.txt on WordPress.

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How to Add UTM Tags to Google My Business (GMB)

So you want to measure your traffic coming through your Google business listing? Great news. There’s a simple 5 step process to add UTM tags to Google My Business. Check it out.

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Google Tag Manager Basics: Master Tags and Triggers

Learning Google Tag Manager basics begins with mastering tags and triggers. So let’s master the theory of how tags and triggers work and then walk through the process of setting them up in GTM.

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How to Disavow Bad Links With Google Search Console

Did you know you can disavow toxic links in Google Search Console? That’s right, you can tell Google not to count those low quality, spam links against you. If that’s what you’re after read on to learn how to disavow bad links in 6 steps with Google’s Disavow Tool.

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The Best Google Analytics Spam Filter

There are few things more frustrating than looking in your Google Analytics data and seeing a huge spike in traffic that comes from or You’ve been spammed!

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Google Analytics Segments in GA4 vs. Universal Analytics (UA)

If you’re looking to build Google Analytics segments in either Google Analytics 4 (GA4) or Universal Analytics (UA), you’re doing more with your data than most. Congrats!

Custom segments allow you to analyze a subset of your Google Analytics data so you can better understand your users and our website (or app). Let’s take a look at how to build them in both property types, because GA4 segments have key differences compared to segments in UA. And if you’re interested in a broader comparison of these two property types of Google Analytics first, you can head on over to this comparison guide on GA4 vs. Universal Analytics.

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Local SEO Pricing: How Much Does Local SEO Cost in 2022?

Local SEO matters for any business or other organization that wants to show up consistently and accurately online. This matters in terms of brand management, customer usability, and performance on the Google SERP (Search Engine Results Page). But what about the cost? This guide explains Local SEO pricing and has a link to review our Local SEO contract.

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Acquisition Reports in Google Analytics 4 vs. Universal Analytics

So you’re learning about the new Google Analytics 4 (GA4) property and how it compares to Universal Analytics.

Congratulations, you’re on the right track! Many of us (like this author) will miss Universal Analytics, but Google has told us that GA4 will be the future.

One of the most important areas to understand is how traffic comes to our site, and how those various traffic channels perform. So let’s take a look at 3 things we need to know about traffic acquisition reports in GA4 and how they compare to UA.

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