SEO resources


seo resources like google search console

Our best SEO resources, created by Root & Branch, including how to optimize on page content, create and submit sitemaps, properly structure anchor text for internal links, take advantage of free features in Google My Business and more.

If you’re looking specifically for Local SEO or SEO services, you can find more information on the pages linked here, or fill out the form below to get in touch.


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Google Analytics Segments in GA4 vs. Universal Analytics (UA)

If you’re looking to build Google Analytics segments in either Google Analytics 4 (GA4) or Universal Analytics (UA), you’re doing more with your data than most. Congrats!

Custom segments allow you to analyze a subset of your Google Analytics data so you can better understand your users and our website (or app). Let’s take a look at how to build custom segments in both GA4 and UA. And if you’re interested in a broader comparison of these two property types of Google Analytics first, you can head on over to this comparison guide on GA4 vs. Universal Analytics.

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Local SEO Pricing: How Much Does Local SEO Cost in 2021?

Local SEO matters for any business or other organization that wants to show up consistently and accurately online. This matters in terms of brand management, customer usability, and performance on the Google SERP (Search Engine Results Page). But what about the cost? This guide explains Local SEO pricing and has a link to review our Local SEO contract.

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Acquisition Reports in Google Analytics 4 vs. Universal Analytics

So you’re learning about the new Google Analytics 4 (GA4) property and how it compares to Universal Analytics.

Congratulations, you’re on the right track! Many of us (like this author) will miss Universal Analytics, but Google has told us that GA4 will be the future.

One of the most important areas to understand is how traffic comes to our site, and how those various traffic channels perform. So let’s take a look at 3 things we need to know about traffic acquisition reports in GA4 and how they compare to UA.

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How Do I Add Metrics to Google Analytics?

Have you connected your Google Analytics account to your website?

Congratulations, you’re ready to start tracking your website’s performance and find what strategies work best.

But, before you get to data analysis, how about customizing your dashboard?

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Importance of Context for SEO: More Text is not Better Context

This guest blog about Contextual Search and corresponding SEO A/B Case Study comes our way from Koray Tuğberk GÜBÜR, Founder at Holistic SEO & Digital.

Contextual Search is searching on the web based on the different contexts for the same queries. A query can deliver different results on a rainy, or sunny day. A search engine results page design can change from winter to summer, or even from morning to evening.

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4 Ways to Rocket Your Rankings with the New Google Page Experience Update

This guest blog about 2021’s Google Page Experience update comes our way from web design and UX wizard Meesha Gerhardt of RedTree Web Design.

Who runs the world? Girls for sure! But in reality, it’s Google too. When Google talks, we turn off our playlist and listen. So when Google threw us a golden bone last year, you can bet we were all over it. Coming in May, 2021, they said — is a huge new update. This kind of heads up usually just doesn’t happen.

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The Best Free SEO Tools (2021)

Some of the best SEO tools cost money. Fortunately, some of those tools have free versions and some platforms are entirely free. So without further ado, here are the best free SEO tools to use in 2021. We’re starting with a short list of only 4 to keep things manageable.

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What is the Google Tag Manager Data Layer?

I’m progressing through a Google Tag Manager training series (as the student, not the teacher), and realized how much I didn’t know about the Data Layer. This blog explores the Google Tag Manager Data Layer from the viewpoint of a non-developer. The goal is to introduce some key concepts like JavaScript objects, key-value pairs, and dataLayer.push() that help us non-developers understand the Data Layer.

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What is the Single Most Important On Page SEO Factor?

SEO is complicated.

That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!

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SEO Writing | 9 Steps to Optimizing Content in 2021

So you’re interested in SEO writing, but you don’t know where to start. Well, you’ve come to right place to learn how to blog like an SEO pro. Read on for the 9 steps to start creating content that will drive new inbound traffic, help existing pages on your site to rank, and support your site’s overall inbound strategy.

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