SEO resources


seo resources like google search console

Our best SEO resources, created by Root & Branch, including how to optimize on page content, create and submit sitemaps, properly structure anchor text for internal links, take advantage of free features in Google My Business and more.

If you’re looking specifically for Local SEO or SEO services, you can find more information on the pages linked here, or fill out the form below to get in touch.


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How Do I Add Metrics to Google Analytics?

Have you connected your Google Analytics account to your website?

Congratulations, you’re ready to start tracking your website’s performance and find what strategies work best.

But, before you get to data analysis, how about customizing your dashboard?

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4 Ways to Rocket Your Rankings with the New Google Page Experience Update

This guest blog about 2021’s Google Page Experience update comes our way from web design and UX wizard Meesha Gerhardt of RedTree Web Design.

Who runs the world? Girls for sure! But in reality, it’s Google too. When Google talks, we turn off our playlist and listen. So when Google threw us a golden bone last year, you can bet we were all over it. Coming in May, 2021, they said — is a huge new update. This kind of heads up usually just doesn’t happen.

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The Best Free SEO Tools (2021)

Some of the best SEO tools cost money. Fortunately, some of those tools have free versions and some platforms are entirely free. So without further ado, here are the best free SEO tools to use in 2021. We’re starting with a short list of only 4 to keep things manageable.

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What is the Google Tag Manager Data Layer?

I’m progressing through a Google Tag Manager training series (as the student, not the teacher), and realized how much I didn’t know about the Data Layer. This blog explores the Google Tag Manager Data Layer from the viewpoint of a non-developer. The goal is to introduce some key concepts like JavaScript objects, key-value pairs, and dataLayer.push() that help us non-developers understand the Data Layer.

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What is the Single Most Important On Page SEO Factor?

SEO is complicated.

That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!

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SEO Writing | 9 Steps to Optimizing Content in 2021

So you’re interested in SEO writing, but you don’t know where to start. Well, you’ve come to right place to learn how to blog like an SEO pro. Read on for the 9 steps to start creating content that will drive new inbound traffic, help existing pages on your site to rank, and support your site’s overall inbound strategy.

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Branded vs Non Branded Keywords | Analyze With Google Search Console

Working on SEO can sometimes seem overwhelming. After all, there is so much that can be done and so many different ways to measure success. One of the most helpful places to start is understanding branded vs non branded keywords, and knowing how to analyze both with Google Search Console.

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How to Install Google Tag Manager on WordPress

Interested in getting started with Google Tag Manager but feeling a little intimidated? Fear not! Here’s how start your GTM journey with a guide on how to install Google Tag Manager on WordPress in 5 steps.

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What Are Backlinks? (And 5 Strategies for Earning More of Them)

You might be new to the SEO world, or maybe you’re just getting started in backlink management. Either way, if you’re wondering “What are backlinks and how do I earn them?” you’ve come to the right place. The world of backlink management can feel quite overwhelming when you’re first getting into it, and we want to break it down for both ease of understanding and application for your own business. Let’s get started!

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Yoast Sitemaps | How to Create, Edit, and Submit

If you have a WordPress site you can manage your sitemap is with Yoast sitemaps. In this blog we’ll learn a bit more about XML sitemaps. We’ll also explain how to use Yoast to view, manage, and customize your sitemap, and how to submit it to Google.

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