SEO resources


seo resources like google search console

Our best SEO resources, created by Root & Branch, including how to optimize on page content, create and submit sitemaps, properly structure anchor text for internal links, take advantage of free features in Google My Business and more.

If you’re looking specifically for Local SEO or SEO services, you can find more information on the pages linked here, or fill out the form below to get in touch.


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Wix vs. WordPress: 6 Key Differences That Matter Most in 2022

Wix has approx. 7 million live websites and WordPress has approx. 34 million live websites worldwide. With such a huge difference in numbers, you can get confused about which platform is best for you. So if you’re comparing Wix vs. WordPress we are here to discuss 6 key differences to help you make an informed decision.

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GA4 Link Click Tracking: How to Set Up in 2022

Google Analytics 4 will track external link clicks by default. But for a comprehensive picture that includes internal link clicks, we can bring in the help of Google Tag Manager (GTM). This guide will review the process to set everything up to do that. For those who want to take the next step, there’s also a link to a tutorial to set up a GA4 link click tracking report so you can easily see all of your link click data in one place.

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GA4 Page Timer Tracking: 2022 Guide

GA4 page timer tracking involves both Google Analytics 4 and Google Tag Manager. This guide will walk you through the entire process if you want to track page timing on your site.

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Pages Indexed, but Not Submitted in the Sitemap?

We know how indexing works.

Google crawls and indexes pages on your website, and those indexed pages are eligible to show on Google as organic search results. Website owners can create and submit a file called a “sitemap” to Google that communicates information about the pages on your site. This can make the indexing process easier for Google. It’s a great idea to create, edit, and submit your sitemap via Google Search Console. 

But what can you do after you’ve done that and Google says all your pages are indexed, but are *not* submitted in the sitemap? Assuming you have submitted your file correctly (and it’s a good idea to read the previously linked blog to make sure you have), it poses a very mysterious and frustrating dilemma. What does it mean? Can you even fix it? Keep reading if you would like to learn more about what happened when we faced this exact issue on the Root and Branch site.

Disclaimer: The following solution worked in our case. However, that does not mean it will work in every case.

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Image Alt Tag SEO: How to Add SEO Alt Tags for Web and Image Results

On page SEO is extremely important when it comes to SEO results. It’s fairly easy to set up, depending on the CMS platform you are using (i.e. Shopify, Wix, etc.). A big part of on page SEO can be the images you use on your site and how you generate an image alt tag (aka. alt text) for the on page element. In this blog, we will dive deeper into what alt text is, how it helps, and why it matters. Additionally, we will explore how to set up alt text for various CMS platforms including Shopify, Wix, WordPress, and Squarespace.

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How to Edit Robots.txt on WordPress

Robots.txt is one of those thing that many SEOs have heard of, but few of us really understand. The good news is that the robots.txt file does not need to be complicated. The better news is that it’s straightforward to edit robots.txt on WordPress.

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How to Add UTM Tags to Google My Business (GMB)

So you want to measure your traffic coming through your Google business listing? Great news. There’s a simple 5 step process to add UTM tags to Google My Business. Check it out.

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Google Tag Manager Basics: Master Tags and Triggers

Learning Google Tag Manager basics begins with mastering tags and triggers. So let’s master the theory of how tags and triggers work and then walk through the process of setting them up in GTM.

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How to Disavow Bad Links With Google Search Console

Did you know you can disavow toxic links in Google Search Console? That’s right, you can tell Google not to count those low quality, spam links against you. If that’s what you’re after read on to learn how to disavow bad links in 6 steps with Google’s Disavow Tool.

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The Best Google Analytics Spam Filter

There are few things more frustrating than looking in your Google Analytics data and seeing a huge spike in traffic that comes from or You’ve been spammed!

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