SEO Resources

seo resources like google search console

Our best SEO resources, created by Root & Branch, including how to optimize on page content, create and submit sitemaps, properly structure anchor text for internal links, take advantage of free features in Google My Business and more.

If you’re looking specifically for Local SEO or SEO services, you can find more information on the pages linked here, or fill out the form below to get in touch.

[wpforms id=”713″ title=”true” description=”true”]

Surfer SEO Review (2023)

Surfer SEO is a software tool designed to use A.I. to help you write content that will rank well in Google search results. Content creators are always on the lookout for ways to create better content more efficiently. The question is, Will Surfer help you do that?

Read more

Local SEO Pricing: How Much Does Local SEO Cost in 2023?

Local SEO matters for any business or other organization that wants to show up consistently and accurately online. This matters in terms of brand management, customer usability, and performance on the Google SERP (Search Engine Results Page). But what about the cost? This guide explains Local SEO pricing and has a link to review our Local SEO contract.

Read more

Canonical Tags for SEO in 2023

First introduced in 2009, canonical tags seem like a humble SEO element. While they can often fly under the radar, canonicals can have a big impact on your SEO performance in 2023.

Read more

Buying Backlinks in 2023? Read This Case Study First

Despite occasional claims to the contrary, links still matter for on page SEO performance. But getting links is hard! It takes time and effort to do link outreach, and there’s no guarantee that your efforts will pay off. So should you be buying backlinks in 2023? Let’s review in this guide. 

Read more

How to Optimize Your Programmatic Campaign in 2023

New tech and advertising opportunities emerge almost every day. When you combine that with increasing pressure to keep costs under control and ROI high, it’s no wonder programmatic fragmentation is the new normal. Programmatic marketing has been growing by leaps and bounds, driving a third of all digital advertising spending. But with so many ways to buy media and target audiences, choosing the right strategy can be daunting.

Read more

Wix vs. WordPress: 6 Key Differences That Matter Most in 2023

In 2023, Wix has over 8.5 million live websites. That’s a lot, but also a whole lot less than WordPress which runs over 43% of all sites according to W3 Techs. That means WordPress has hundreds of millions live websites worldwide. That’s one big difference, but there are more practical differences as well. If you’re comparing Wix vs. WordPress, here are 6 key differences to help you make an informed decision.

Read more

Image Alt Tag SEO: How to Add SEO Alt Tags for Web and Image Results

On page SEO is extremely important when it comes to SEO results. It’s fairly easy to set up, depending on the CMS platform you are using (i.e. Shopify, Wix, etc.). A big part of on page SEO can be the images you use on your site and how you generate an image alt tag (aka. alt text) for the on page element. In this blog, we will dive deeper into what alt text is, how it helps, and why it matters. Additionally, we will explore how to set up alt text for various CMS platforms including Shopify, Wix, WordPress, and Squarespace.

Read more

How to Disavow Toxic Links With Google Search Console

[Updated 3/15/24] Did you know you can disavow toxic links in Google Search Console? That’s right, you can tell Google not to count those low quality, spam links against you. If that’s what you’re after read on to learn how to disavow bad links in 6 steps with Google’s Disavow Tool.

Read more

Pages Indexed, but Not Submitted in the Sitemap?

We know how indexing works.

Google crawls and indexes pages on your website, and those indexed pages are eligible to show on Google as organic search results. Website owners can create and submit a file called a “sitemap” to Google that communicates information about the pages on your site. This can make the indexing process easier for Google. It’s a great idea to create, edit, and submit your sitemap via Google Search Console. 

But what can you do after you’ve done that and Google says all your pages are indexed, but are *not* submitted in the sitemap? Assuming you have submitted your file correctly (and it’s a good idea to read the previously linked blog to make sure you have), it poses a very mysterious and frustrating dilemma. What does it mean? Can you even fix it? Keep reading if you would like to learn more about what happened when we faced this exact issue on the Root and Branch site.

Disclaimer: The following solution worked in our case. However, that does not mean it will work in every case.

Read more

SEO Writing | 9 Steps to Optimizing Content in 2022

So you’re interested in SEO writing, but you don’t know where to start. Well, you’ve come to right place to learn how to blog like an SEO pro. Read on for the 9 steps to start creating content that will drive new inbound traffic, help existing pages on your site to rank, and support your site’s overall inbound strategy.

Read more