Did you know you can disavow toxic links in Google Search Console? That’s right, you can tell Google not to count those low quality, spam links against you. If that’s what you’re after read on to learn how to disavow bad links in 6 steps with Google’s Disavow Tool.
When you’re thinking about your backlink profile, you generally are thinking about how to earn more links. But when it comes to toxic backlinks, less is definitely more. Here’s how to disavow bad links explained in 6 steps,
Time needed: 45 minutes.
The entire timeline to complete the research, create your disavowal list, and upload to Google may take 45 minutes.
- Consider the potential risks to using the disavow tool
According to Google, this is an “advanced feature” that can “potentially harm your site’s performance in Google Search results”. In other words, make sure you know what you’re getting into before you proceed.
- Decide if you truly need to use the tool or if Google will have you covered.
Google says you should only disavow bad links if you have a lot of spammy / toxic / artificial links pointing to your site AND these links have caused a manual action (Google penalty) against you or will likely cause such a penalty in the future. If that doesn’t sound like your situation, Google says it can “assess which links to trust without additional guidance” and doesn’t need your help. If you decide to proceed, let’s keep on rolling below.
- Find your bad backlinks that you’d like to disavow.
Review your backlink profile by checking out your links in your Search Console property. You can compare that profile to what you might find in another SEO crawl tool. In the video linked at the bottom of this article, I’m using both Search Console and Moz to compare links. I’ve taken all inbound backlink with a Moz spam score of 80% or higher and targeted them for disavowal. I also grabbed a 68% spam score backlink showing in Search Console and targeted it as well. The point is you need to make sure you’re only grabbing backlinks that are truly toxic. The last thing you’d want to do for SEO performance would be to disavow a high quality backlink.
- Create your list of spam pages and / or domains to disavow and save it as a .txt file.
You can see an example below of what your .txt file should look like. If you are disavowing backlinks from individual pages you’ll simply enter the URL to disavow. If you want to disavow backlinks from an entire domain, you must include “domain:” preceding the domain to disavow. You can include comments if you like by starting a line with a #. Any lines that begin with # will be ignored by Google but may be helpful for your own organization and record keeping. Save the file and get ready to upload it to the disavow tool.
- Access the Disavow links tool and select your Search Console property.
Click to get to the disavow links tool. Once you’re there, use the dropdown menu to select your Search Console property. Note: this tool does not work on Domain level properties so you’ll need to be sure to select the proper version of your site (most likely the https version).
- Upload your disavow list in the proper format
After you’ve selected your property, hit the “Upload disavow list” button shown below in the bottom right. Find the .txt file you created in step 4 and upload it. Submit the file and you’ve officially submitted your request to disavow those bad backlinks.
That’s the entire process!
If you ever need to create a new disavow list, you can upload it in the exact same place. You won’t need to remove any prior list since Google will automatically treat the last uploaded list as the most current.
If you want a video walkthrough of the entire process, you can check that out below.
It can feel kind of scary (all of those warnings from Google!), but using the disavow tool to get rid of spam links may be a worthwhile step if your site has an abundance of them or has already received a manual penalty from Google.
For more tips and walkthroughs related to SEO, Local SEO, Google Analytics, Google Tag Manager, and Google Ads, head on over to the Root and Branch YouTube channel.
Or if you’re more into reading, feel free to search around for more resources on this site.