Local SEO matters for any business or other organization that wants to show up consistently and accurately online. This matters in terms of brand management, customer usability, and performance on the Google SERP (Search Engine Results Page). But what about the cost? This guide explains Local SEO pricing and has a link to review our Local SEO contract.
Local SEO Pricing in 2021
There are two major elements to our basic Local SEO plans. The first is developing a powerful Google business listing. We can provide a comprehensive analysis and set of recommendations for as low as $300. Prices can increase from there for additional work beyond the analysis and customized recommendations.
The second critical Local SEO element is something called “NAP” consistency. NAP stands for Name, Address, and Phone, and refers to the accuracy and consistency of those key business details across all business directories available online. NAP consistency matters to Google because it is strong signal of trustworthiness, and Google only wants to show trustworthy businesses on the SERP to users. We use Yext Powerlistings to sync business information across 60+ listings like Bing Places, Apple Maps, Amazon Alexa, Yelp, and more.
Google My Business Pricing: $300 – $600 One Time Charge
We believe most organizations should be able to manage a Google business listing on their own and we don’t offer monthly management. A one time analysis and customized set of recommendations ranges from $300 – $600. Here’s what is included:
- Deep dive report into the Google My Business Insights reporting and analysis on current state performance
- Review of Primary and Secondary categories and recommendations on any changes to make (and why)
- A view on photo uploads and how this stacks up against the competition
- Access to a monthly reporting template to track GMB performance on an ongoing basis
Yext Pricing: $200 One Time Charge, +$100 / Mo
Setting up managed directory listings with Yext is $200 for a one time set up fee for a single location. Yext is a paid platform and monthly services are $100 per month per location. Root and Branch is a certified Yext partner. Some people ask if it’s possible to use Yext on their own. And it is! You are more than welcome to do that and work with Yext directly to learn the platform and the key elements that are important for Local SEO.
Our Local SEO Contract
The PDF linked below is our Local SEO contract.
If you’d like to have Local SEO work done on your site and business directories, this is the contract we’d use. If you’re interested in proceeding, the best next step is to review the general details in the contract. If you have questions, the best way to cut through the clutter is to send a message to Zack (the President) on LinkedIn. You can reach him here: https://www.linkedin.com/in/zackduncan. From there, we’ll ask a couple questions about your specific situation and goals and send a customized version of this same document for your review.
How Much Does Local SEO Cost on Average?
For a one-time project focused on analysis, research, clean-up, and optimization the average price for a Local SEO project would range from $300 – $1500 with an average price around $750.
For ongoing monthly work, the monthly range could be as low as $100 (for unmanaged Yext services) and as high as $2500 (if it included other digital marketing services like Google Ads management, SEO-focused blogging, social media management, and analytics). If the project were focused exclusively on Local SEO, the average price would be under $1000 per month.
Does it Make Sense to Pay for Local SEO?
It depends. One major factor is the current state of your Local SEO visibility. Check out the section below for some ideas on how to understand that. The other factor is how much a new client or customer is worth to your business. If you provide a high margin service and / or have a high average transaction, it’s generally possible for SEO to generate a positive return in the short to medium term. Let’s say, for example, a new customer is worth $200 to your business in terms of bottom line impact. If you’re able to drive 4 incremental customers over the course of 12 months (1 incremental every quarter) after a $750 Local SEO clean up project, you’ve generated a positive ROI in your first year. If those same customers are only worth $20 each, you’d need 40 incremental customers for the same math to work out.
Like many good business goals, it makes sense to tie marketing objectives to revenue to see if their is a solid business case.
Do I Need Local SEO?
Since you’re reading this the answer is that you most likely do. But some businesses are actually in pretty good shape on their own and paying for Local SEO might not be their biggest opportunity. Here are two ways to check to see if your Local SEO game is already strong.
- Check out the Insights reporting in the back end of your Google business listing. Compare the performance of your branded vs. nonbranded search queries in terms of your overall visibility. Branded search queries are people already looking for your business (these are called “Direct” searches in GMB). Nonbranded search queries are from people who are looking for your type of business but aren’t looking for your business specifically. Google My Business calls these “Discovery” searches and this is where your Local SEO efforts are winning you new eyeballs and new potential customers and clients. If you already have a high share of overall nonbranded searches (searches like “HVAC contractor near me” or “breweries in Pittsburgh” or “pediatric dentists in Greensboro”) relative to branded searches, you may be in good shape already.
- Run a local business scan to check the NAP consistency of your directories. You can run a free scan here in about 2 minutes and don’t need to share any contact information to get your results. Check out the scan tool. If you already have complete, accurate, and consistent directory listings, you may not need to invest in additional Local SEO services.
Does Local SEO Really Work?
Yes, Local SEO does really work. Perhaps more accurately, SEO can really work if you have a good plan and consistently execute on your plan.
Here’s an example below showing daily clicks from Google organic search for a Local SEO client that invested in Local SEO services in early 2021 designed to enhance reputation and search visibility.
In fact, SEO in general really does work. Here’s another example of Google Search Console data from the Root and Branch website showing traffic from SEO that increased after a blogging strategy took off in the fall of 2020.
How Much Does Google Charge for SEO?
Google doesn’t charge for SEO. Google does, however, have free resources and tools for those who want to learn how to do SEO. In terms of tools, the best place to start is Google Search Console, which (among many other things) allows you to see how your site is performing on Google Search.
You should also check out Google’s SEO guidelines on Google Search Central. At the minimum, you should read through the “Beginner SEO” section. You can probably skip the “Advanced SEO” section unless you really want to dedicate a lot of time to your search visibility.
Can I Do SEO Myself?
It’s possible! Like almost all things, if you have time and interest and capability, you’ll be able to learn about SEO and can do some things yourself. The caution is that if you don’t know what you’re doing, you might make things worse instead of making things better. If you don’t feel confident answering these questions below, it’s a good idea to consider whether or not you’re the right fit as the Local SEO specialist at your company.
- Can you find the title tag and meta description on the Google SERP (Search Engine Results Page)? Do you know how Google uses them and how to construct both in terms of character lengths?
- Do you have a good working knowledge of what Google is looking for when it decides what to rank on the SERP?
- Do you know what a noindex tag is and when and where you might want to use one? And situations when you definitely would not want to use one?
- Do you know how to set up Google Search Console and Google Analytics for your web site? And how to use those platforms to uncover insights to drive your SEO efforts?
- Do you know what a sitemap is? Do you know how to submit your sitemap to Google using Google Search Console?
Outside of the expertise, you may need to invest in some paid platforms to help get the best possible results. As it relates to SEO tools and platforms, the good news is that a lot of them are completely free.
Why Should I Trust You for Local SEO?
This is a very good question. Here are a few things to consider.
- My name is Zack Duncan, and you can check me out LinkedIn here –> https://www.linkedin.com/in/zackduncan/
- In addition to being the President of Root and Branch Group since 2016, I am also the Digital Marketing Executive in Residence at the University of Pittsburgh (where I instruct on this same type of Search Engine Optimization and digital marketing stuff). Here’s my profile at Pitt –> https://cba.pitt.edu/zack-duncan/
- Root and Branch Group has real reviews from real clients on our Google Business Listing. Check out those reviews here if you’d like.
- There’s a bunch of free video content on our YouTube Channel where I talk more about SEO and analytics. Check it out and see if you think what I have to say makes sense.
- I write a lot about digital marketing and SEO. You can read my take on Local SEO vs National SEO if you’re interested.
- I like dogs, good beer, good coffee, and people. It’s not exactly a scientific method, but I’ve yet to find many untrustworthy folks who like all of those things.
Here’s a more professional picture just to put my best digital foot forward.
Thanks For Reading
If you’re all the way down here and haven’t yet decided if Local SEO is right for your business, there is some more digital marketing content over on the Root and Branch blog.