SEO Resources

seo resources like google search console

Our best SEO resources, created by Root & Branch, including how to optimize on page content, create and submit sitemaps, properly structure anchor text for internal links, take advantage of free features in Google My Business and more.

If you’re looking specifically for Local SEO or SEO services, you can find more information on the pages linked here, or fill out the form below to get in touch.

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SEO Considerations for Website Redesign

So you’re thinking about a website redesign but you don’t want to hurt your SEO standing. Kudos to you for giving SEO some thought before making any serious changes.

Read on for 5 important SEO considerations for website redesign that will equip you to make an informed decision.

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SEO in 2022: 8 Trends You Need to Know

The SEO landscape in 2022 will be more competitive, more reliant on AI and semantic search, and feature more Local searches than ever before.

These are the 8 SEO trends you need to know and how to use them in your SEO plans.

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How to Edit Robots.txt on WordPress

Robots.txt is one of those thing that many SEOs have heard of, but few of us really understand. The good news is that the robots.txt file does not need to be complicated. The better news is that it’s straightforward to edit robots.txt on WordPress.

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How to Add UTM Tags to Google My Business (GMB)

So you want to measure your traffic coming through your Google business listing? Great news. There’s a simple 5 step process to add UTM tags to Google My Business. Check it out.

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The Best Google Analytics Spam Filter

There are few things more frustrating than looking in your Google Analytics data and seeing a huge spike in traffic that comes from or You’ve been spammed!

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Google Analytics Segments in GA4 vs. Universal Analytics (UA)

If you’re looking to build Google Analytics segments in either Google Analytics 4 (GA4) or Universal Analytics (UA), you’re doing more with your data than most. Congrats!

Custom segments allow you to analyze a subset of your Google Analytics data so you can better understand your users and our website (or app). Let’s take a look at how to build them in both property types, because GA4 segments have key differences compared to segments in UA. And if you’re interested in a broader comparison of these two property types of Google Analytics first, you can head on over to this comparison guide on GA4 vs. Universal Analytics.

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How Do I Add Metrics to Google Analytics?

Have you connected your Google Analytics account to your website?

Congratulations, you’re ready to start tracking your website’s performance and find what strategies work best.

But, before you get to data analysis, how about customizing your dashboard?

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Importance of Context for SEO: More Text is not Better Context

This guest blog about Contextual Search and corresponding SEO A/B Case Study comes our way from Koray Tuğberk GÜBÜR, Founder at Holistic SEO & Digital.

Contextual Search is searching on the web based on the different contexts for the same queries. A query can deliver different results on a rainy, or sunny day. A search engine results page design can change from winter to summer, or even from morning to evening.

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Yoast Sitemap | How to Create, Edit, and Submit to Google

If you have a WordPress site and use the Yoast SEO plugin, you need to know how to manage your Yoast sitemap. Fortunately, it’s not too difficult. In this blog we’ll learn a bit more about XML sitemaps. We’ll also explain how to use Yoast to view, manage, and customize your sitemap, and how to submit it to Google.

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4 Ways to Rocket Your Rankings with the New Google Page Experience Update

This guest blog about 2021’s Google Page Experience update comes our way from web design and UX wizard Meesha Gerhardt of RedTree Web Design.

Who runs the world? Girls for sure! But in reality, it’s Google too. When Google talks, we turn off our playlist and listen. So when Google threw us a golden bone last year, you can bet we were all over it. Coming in May, 2021, they said — is a huge new update. This kind of heads up usually just doesn’t happen.

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