Tag Archive for: ga4 metrics

GA4 Explorations: Advanced GA4 Reporting

GA4 Explorations help to uncover deeper insights in your data. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. We’ll review how it all works in this Explorations guide.

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GA4 Bounce Rate vs. UA: What’s the Difference?

When GA4 was first launched it did not include a bounce rate metric. That changed on July 11, 2022 when bounce rate was added to GA4. But it’s a different metric and calculation from what we were used to.

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