Tag Archive for: ga4 metrics

GA4 User Engagement: Understanding the User Engagement Metric

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The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. It’s a foundational metric that has direct implications for calculated metrics like engagement rate, bounce rate, and more.

In this guide you’ll learn about GA4 user engagement and how to better understand your Google Analytics 4 reports.

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GA4 Engagement Rate Explained

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Updated: 11/8/23 The GA4 engagement rate metric is a helpful way to measure your site’s traffic quality. But what is it, exactly?
To understand engagement rate, we also need to understand what makes an engaged session and how it’s related to bounce rate. The good news is we can do all these things. So, let’s go do it!

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GA4 Explorations: Advanced GA4 Reporting

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GA4 Explorations help to uncover deeper insights in your data. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. We’ll review how it all works in this Explorations guide.

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GA4 Bounce Rate vs. UA: What’s the Difference?

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When GA4 was first launched it did not include a bounce rate metric. That changed on July 11, 2022 when bounce rate was added to GA4. But it’s a different metric and calculation from what we were used to.

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