Some people may like the Google Analytics automatically created property. I have not yet met those people.
Here’s a short article about why I think they belong in the trash pile. And how you can put yours there if you agree.
Read moreUpdated 12/25/24 Google Analytics 4 allows you to track the specific queries searched on your site with the view_search_results enhanced measurement event and the search_term event parameter. This provides useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.
Read moreGoogle Tag Manager trigger groups allow you to create advanced conditions before your tag will fire. In this guide, you’ll learn how to combine a page timer trigger and a scroll depth trigger into a trigger group that will fire an event for your most engaged readers.
Read moreGoogle announced a big change in the fall of 2023. The new Google Tag template arrived in Google Tag Manager and it comes with some important implications for Google Analytics. Here’s what you need to know.
Read moreYou may wonder, “Is it possible to integrate Microsoft Clarity with GA4?” The answer is a resounding “Yes.” However, the follow-up question might be, “What could possibly go wrong?” And that is what we’ll also discuss in this article. And if you might also be pondering, “Is there a more optimal approach?” Rest assured, I will also address that in this blog post. You’ll learn how to integrate Microsoft Clarity and Google Analytics (and beyond).
Read moreIf you’re using Looker Studio to report on your GA4 data, you may have been hit with the Looker Studio API limits. Your use of data is rationed and you’ve exceeded your allotment (aka, your quota).
Here’s what’s happening and how you can manage it.
Read moreUpdated 12/27/24: The GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.
In this article we’ll review what the click event tracks and explain how you can also track other important click events.
Read moreUpdated: 3/8/24 Cookies are an important part of generating the data for digital analytics. And the increasingly complex privacy environment means GA4 cookies are under the microscope, especially in the EU. But what are cookies exactly? And what role do they play in Google Analytics now?
You’ll learn that in this article, including how to immediately delete cookies in GA4.
Read moreIf you have existing Looker Studio reports that use your GA4 data, you may need to update your Looker data source to see all the dimensions and metrics you need. This short guide shows you how.
Read moreMailChimp pop up forms are a great tool for growing your email list. Here’s how to set them up.
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