Tag Archive for: ga4 fundamentals

GA4 vs Universal Analytics – 2023 Update

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It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3) and will be the only option for Google Analytics users beginning on July 1, 2023. Some of us are excited and some are lamenting the upcoming deprecation of UA, but it will be a major impact for everyone. So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics. If you’re looking to get started with GA4 on your own, installation instructions are at the end of this guide.

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GA4 FAQs

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Google Analytics is changing. Google Analytics 4 (GA4) will be the only platform that processes data beginning in the middle of 2023 . If you have been struggling to wrap your head around GA4 and all of its new features, below is a list of commonly asked questions surrounding the new property type. Feel free to add any questions you may personally have about the new platform below this blog.
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GA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users

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The users dimension: it seems so innocuous and so obvious. Users are individuals who are doing things on your website or app. But like many things in the new Google Analytics, GA4 users are not exactly intuitive. In this blog post, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning (established) Users. We’ll also explore how we can see GA4 returning (established) users through a little custom work.

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GA4 Views: How To Create a “View” in Google Analytics 4

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You might be wondering, “where are my GA4 Views?” If that’s what brought you here today, I have bad news and good news. The bad news is that technically there are not Views in GA4. The good news, however, is that we can use report filters to replicate much of the same functionality that we liked about UA views.

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GA4 Setup Tutorial: 10 Steps to Install and Configure GA4

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It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you how to install and configure your GA4 setup in 10 steps.

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GA4 Event Parameters: A Practical Guide

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Parameters are the additional pieces of data that add more context to Google Analytics events. That simple line obscures the fact that GA4 event parameters are one of the most confusing and least intuitive parts about the new Google Analytics.

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GA4 Problems: What Can You Do About Them?

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Starting in July of 2023, Google Analytics 4 (GA4) will be the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is simply not yet as good as UA. So, let’s review 4 common GA4 problems and explore what options we have.

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Events in GA4 vs UA

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One of the most powerful features of GA4 is event tracking. Events are not tracked by default with Universal Analytics (Google Tag Manager is required), but they are the default tracking approach with GA4. This is a guided tour of event tracking and specifically, events in GA4 vs UA.

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