Tag Archive for: ga4 vs ua

GA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users

The users dimension: it seems so innocuous and so obvious. Users are individuals who are doing things on your website or app. But like many things in the new Google Analytics, GA4 users are not exactly intuitive. In this blog post, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning (established) Users. We’ll also explore how we can see GA4 returning (established) users through a little custom work.

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GA4 Views: How To Create a “View” in Google Analytics 4

You might be wondering, “where are my GA4 Views?” If that’s what brought you here today, I have bad news and good news. The bad news is that technically there are not Views in GA4. The good news, however, is that we can use report filters to replicate much of the same functionality that we liked about UA views.

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Google Analytics 4 vs Universal Analytics

In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023. This guide helps to answers some of those questions about Google Analytics 4 vs Universal Analytics. If you’re looking to get started with GA4 on your own, installation instructions are at the end of this guide.

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GA4 Bounce Rate vs. UA: What’s the Difference?

When GA4 was first launched it did not include a bounce rate metric. That changed on July 11, 2022 when bounce rate was added to GA4. But it’s a different metric and calculation from what we were used to.

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