Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
The DOM, or Document Object Model, is a structure on a webpage that can be used as a trigger type in Google Tag Manager. Once the DOM is properly prepared, a DOM Ready trigger can be set to fire a tag. This trigger fires after other Page View trigger types but is not the last to fire. Let’s review
Google Analytics 4 has a number of drawbacks, especially for those who really liked Universal Analytics. But the linking of GA4 with Google BigQuery is objectively one of the benefits. After all, this was a paid feature with Universal Analytics while the GA4 BigQuery linking is free. Let’s check it out in this blog.
It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you how to install and configure your GA4 setup in 10 steps.
GA4 path exploration is a big time upgrade over Universal Analytics. With this new feature you can conduct a path analysis from a starting point OR from an ending point. This latter feature is brand new functionality and is a reason to be excited about GA4.
In 2023, Wix has over 8.5 million live websites. That’s a lot, but also a whole lot less than WordPress which runs over 43% of all sites according to W3 Techs. That means WordPress has hundreds of millions live websites worldwide. That’s one big difference, but there are more practical differences as well. If you’re comparing Wix vs. WordPress, here are 6 key differences to help you make an informed decision.
Read moreGoogle Analytics 4 will track external link clicks by default. But for a comprehensive picture that includes internal link clicks, we can bring in the help of Google Tag Manager (GTM). This guide will review the process to set everything up to do that. For those who want to take the next step, there’s also a link to a tutorial to set up a GA4 link click tracking report so you can easily see all of your link click data in one place.
Read moreCertified Google Analytics Power User and Google Ads expert.
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