Parameters are the additional pieces of data that add more context to Google Analytics events. That simple line obscures the fact that GA4 event parameters are one of the most confusing and least intuitive parts about the new Google Analytics.
Pittsburgh has been my home since I moved here in 2006 after college. I love this city. I love the food. I love the beer. I love the sports teams. Most of all, I love the people and the laid back vibe. Pittsburgh is a great place to meet smart, talented, and successful people who don’t act like they want to prove how smart, talented, and successful they are.
I’m moving to North Carolina next month. And while I’m looking forward to being closer to family in NC, there’s a lot I’m going to miss about Pittsburgh, including some cool businesses that do great things. So here’s my list of 10 awesome Pittsburgh businesses (and smattering of non profits) to make planning easier on my next trip back to the ‘burgh.
One of the most powerful features of GA4 is event tracking. Events are not tracked by default with Universal Analytics (Google Tag Manager is required), but they are the default tracking approach with GA4. This is a guided tour of event tracking and specifically, events in GA4 vs UA.
We know how indexing works.
Google crawls and indexes pages on your website, and those indexed pages are eligible to show on Google as organic search results. Website owners can create and submit a file called a “sitemap” to Google that communicates information about the pages on your site. This can make the indexing process easier for Google. It’s a great idea to create, edit, and submit your sitemap via Google Search Console.
But what can you do after you’ve done that and Google says all your pages are indexed, but are *not* submitted in the sitemap? Assuming you have submitted your file correctly (and it’s a good idea to read the previously linked blog to make sure you have), it poses a very mysterious and frustrating dilemma. What does it mean? Can you even fix it? Keep reading if you would like to learn more about what happened when we faced this exact issue on the Root and Branch site.
Disclaimer: The following solution worked in our case. However, that does not mean it will work in every case.
Google Analytics is a powerful tool. It can also be challenging and frustrating . That’s especially true in 2022 as GA4 is the new “standard” (and will be our only option beginning in July of 2023) but it still lacks many of the capabilities of Universal Analytics (UA).
So here are 7 things you should be doing with Google Analytics in 2022 to get more out of the platform and better understand your data.
So you’re interested in SEO writing, but you don’t know where to start. Well, you’ve come to right place to learn how to blog like an SEO pro. Read on for the 9 steps to start creating content that will drive new inbound traffic, help existing pages on your site to rank, and support your site’s overall inbound strategy.
