There are few things more frustrating than looking in your Google Analytics data and seeing a huge spike in traffic that comes from trafficclub.xyz or bottraffic.com. You’ve been spammed!
PPC marketers are always wary of letting go of control of their campaigns and letting Google take over. Sure, we’ve tried the shiny new techniques Google rolls out, only to see performance get worse before we turn everything back to manual again. As Google’s algorithm gets better and better, so does its smart bidding techniques. By following a few best practices, you can relinquish some of the control and let Google smart bidding do the heavy lifting.
If you’re looking to build Google Analytics segments in either Google Analytics 4 (GA4) or Universal Analytics (UA), you’re doing more with your data than most. Congrats!
Custom segments allow you to analyze a subset of your Google Analytics data so you can better understand your users and our website (or app). Let’s take a look at how to build them in both property types, because GA4 segments have key differences compared to segments in UA. And if you’re interested in a broader comparison of these two property types of Google Analytics first, you can head on over to this comparison guide on GA4 vs. Universal Analytics.
So you’re learning about the new Google Analytics 4 (GA4) property and how it compares to Universal Analytics.
Congratulations, you’re on the right track! Many of us (like this author) will miss Universal Analytics, but Google has told us that GA4 will be the future.
One of the most important areas to understand is how traffic comes to our site, and how those various traffic channels perform. So let’s take a look at 3 things we need to know about traffic acquisition reports in GA4 and how they compare to UA.
Have you connected your Google Analytics account to your website?
Congratulations, you’re ready to start tracking your website’s performance and find what strategies work best.
But, before you get to data analysis, how about customizing your dashboard?
This guest blog about Contextual Search and corresponding SEO A/B Case Study comes our way from Koray Tuğberk GÜBÜR, Founder at Holistic SEO & Digital.
Contextual Search is searching on the web based on the different contexts for the same queries. A query can deliver different results on a rainy, or sunny day. A search engine results page design can change from winter to summer, or even from morning to evening.
