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[Updated 3/22/24] Consent mode is a privacy mechanism by which your website can communicate visitor privacy choices made on a cookie consent banners. Those choices get related to Google tags, which can adjust how they fire and process data. You are running consent mode and your website is honoring visitor choices related to advertising and analytics tracking.
Read moreGA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.
Read moreIf you fully understand GA4 events, you can understand Google Analytics 4.
Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.
Read moreParameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a confusing part of the Google Analytics ecosystem.
Read moreUpdated 1/11/24: Google Search Console will show your top search queries, your ranks, and your top landing pages in Google organic search.
So if you want to find what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4. You should be able to complete it in 4 minutes or less. But first, one clarifying note.
Read moreSome people may like the Google Analytics automatically created property. I have not yet met those people.
Here’s a short article about why I think they belong in the trash pile. And how you can put yours there if you agree.
Read moreGoogle Tag Manager trigger groups allow you to create advanced conditions before your tag will fire. In this guide, you’ll learn how to combine a page timer trigger and a scroll depth trigger into a trigger group that will fire an event for your most engaged readers.
Read moreGoogle announced a big change in the fall of 2023. The new Google Tag template arrived in Google Tag Manager and it comes with some important implications for Google Analytics. Here’s what you need to know.
Read moreIf you’re using Looker Studio to report on your GA4 data, you may have been hit with the Looker Studio API limits. Your use of data is rationed and you’ve exceeded your allotment (aka, your quota).
Here’s what’s happening and how you can manage it.
Read moreUpdated 12/27/24: The GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.
In this article we’ll review what the click event tracks and explain how you can also track other important click events.
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