Browse our GA4-specific content or check out the full, 1-hour GA4 beginner’s tutorial here.
Some people may like the Google Analytics automatically created property. I have not yet met those people.
Here’s a short article about why I think they belong in the trash pile. And how you can put yours there if you agree.
Read moreFirst introduced in 2019, Google Tag Manager trigger groups allow you to create advanced conditions before your tag will fire.
In this guide, you’ll learn what they are and how to use them.
Read moreGoogle announced a big change in the fall of 2023. The new Google Tag template arrived in Google Tag Manager and it comes with some important implications for Google Analytics. Here’s what you need to know.
Read moreIf you’re using Looker Studio to report on your GA4 data, you may have been hit with the Looker Studio API limits. Your use of data is rationed and you’ve exceeded your allotment (aka, your quota).
Here’s what’s happening and how you can manage it.
Read moreThe GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.
In this article we’ll review what the click event tracks and explain how you can also track other important click events.
Read moreUpdated: 3/8/24 Cookies are an important part of generating the data for digital analytics. And the increasingly complex privacy environment means GA4 cookies are under the microscope, especially in the EU. But what are cookies exactly? And what role do they play in Google Analytics now?
You’ll learn that in this article, including how to immediately cookies in GA4 if you so choose.
Read more[Updated 3/13/24] Learning Google Tag Manager basics begins with mastering tags and triggers. So let’s learn how GTM tags and triggers work and then walk through the process of setting up a GA4 event tag in GTM.
Read moreIf you have existing Looker Studio reports that use your GA4 data, you may need to update your Looker data source to see all the dimensions and metrics you need. This short guide shows you how.
Read moreUpdated: 2/2/24 Google Analytics collects the session_start event every time a new session (a new visit) begins on your site. The event is used to counts total sessions.
Not only can you use the session start event to keep tabs on your total site visits, but you can use the event to create segments and audiences from your users based on how many visits they’ve made. You’ll learn how in this article.
Read moreThe Google Analytics source medium traffic dimension is one way to analyze your website traffic. The source tells you the specific “place” the traffic came from. The medium tells you about the “type” of traffic. Put them together and you have source / medium.
