GA4 vs Universal Analytics – 2023 Update
It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3) and will be the only option for Google Analytics users beginning on July 1, 2023. Some of us are excited and some are lamenting the upcoming deprecation of UA, but it will be a major impact for everyone.
So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics.