GA4 Resources

Browse our GA4-specific content or check out the full, 1-hour GA4 beginner’s tutorial here.

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Google Signals Explained: What You Need to Know

Google Signals provide enhanced functionality in Google Analytics. It also presents some potential downsides that marketers should understand.

Here’s the information you need.

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Automatically Collected Events in GA4

Automatically collected events are the foundation of GA4 event tracking. Unlike other events, there is nothing you need to do to set them up. They are collected – you guessed it – automatically.

Let’s review the three automatically collected events and how you can use them in your analysis.

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Microsoft Clarity vs. Google Analytics

Microsoft has its own digital analytics tool called Clarity. But it serves a different purpose than Google Analytics. You’ll learn all about it in this comparison of Microsoft Clarity vs. Google Analytics.

Let’s do it!

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GA4 Views: How To Create a “View” in Google Analytics 4

Updated: 8/8/23 When it comes to Google Analytics views, there is good news and bad news. The bad news is that technically Views no longer exist in GA4. The good news, however, is that we can use report filters to replicate much of the same functionality that we liked about views from the days of Universal Analytics.

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GA4 User Engagement: Understanding the User Engagement Metric

The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. It’s a foundational metric that has direct implications for calculated metrics like engagement rate, bounce rate, and more.

In this guide you’ll learn about GA4 user engagement and how to better understand your Google Analytics 4 reports.

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GA4 Problems: What Can You Do About Them?

UPDATED: 8/11/23 Google Analytics 4 (GA4) is now the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is still not yet as good as UA was. Let’s review 4 common GA4 problems and explore what options we have.

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Previous Page Google Analytics 4: Referrer in GA4

Updated: 11/11/23 Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.

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GA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users

Updated: 3/5/24 Users are unique individuals who are doing things on your website or app. In this article, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users.

We’ll also show how to build an audience of returning users. If you make it to the end, there’s a 1-page PDF with all of the consolidated information on all the user groups.

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GA4 FAQs

Updated 11/7/23 There’s a lot to learn with Google Analytics 4. If you have been struggling to wrap your head around the new Google Analytics, this GA4 FAQ is for you.operty type.

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GA4 Custom Dimensions: How to Set Up and Use in 7 Steps

UPDATED: 11/1/23 In Google Analytics 4 you need to register new event parameters as custom dimensions in order to see the data in all of your GA4 reports.

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