Updated: 8/8/23 When it comes to Google Analytics views, there is good news and bad news. The bad news is that technically Views no longer exist in GA4. The good news, however, is that we can use report filters to replicate much of the same functionality that we liked about views from the days of Universal Analytics.
The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. It’s a foundational metric that has direct implications for calculated metrics like engagement rate, bounce rate, and more.
In this guide you’ll learn about GA4 user engagement and how to better understand your Google Analytics 4 reports.
UPDATED: 8/11/23 Google Analytics 4 (GA4) is now the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is still not yet as good as UA was. Let’s review 4 common GA4 problems and explore what options we have.
Read moreThis comprehensive article will examine “Clarity,” a tool Microsoft offers. We will explore what this tool entails, its features, the process of setting it up, common misconceptions about Microsoft Clarity, how to create an account, how to utilise its data, integrate it with your marketing stacks, e-commerce measurement, id customisation, what and how to use custom tags.
You’ll also get a gift, a link to a free checklist designed to streamline the setup process and ensure that all crucial steps don’t get skipped, plus a spreadsheet to document your setups.
Read moreUpdated: 11/11/23 Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.
Read moreUpdated: 3/5/24 Users are unique individuals who are doing things on your website or app. In this article, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users.
We’ll also show how to build an audience of returning users. If you make it to the end, there’s a 1-page PDF with all of the consolidated information on all the user groups.
Read moreAre you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.
Updated: 11/8/23 The GA4 engagement rate metric is a helpful way to measure your site’s traffic quality. But what is it, exactly?
To understand engagement rate, we also need to understand what makes an engaged session and how it’s related to bounce rate. The good news is we can do all these things. So, let’s go do it!
UPDATED: 8/22/23 It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3). Google has stopped processing new hits in Universal Analytics properties beginning on July 1, 2023. Some of us are excited and some are lamenting the end of UA, but it is a major impact for all.
So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics.
Google Analytics conversion tracking is different in GA4 compared to Universal Analytics. In many ways, the process of setting up conversions is actually far simpler in the new version of Google Analytics. Let’s check it out in this guide.
