Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
I remember when I was first confronted with a question related to local SEO vs national SEO. When I first started learning about search marketing, I asked a friend for help with a local business. She asked me, “well, are you thinking about On Page SEO (national SEO) or directories and Local SEO?”. I had no idea what she was talking about and it reinforced my belief that this whole world was a great big mystery designed to confuse me.
But I kept plugging away at all things SEO and the mysteries slowly started making sense. I hope this guide will clearly explain local SEO distinction for anyone else who is confused like I was.
What’s the difference between the two? Where do their results show up? How are they similar? What platforms do you use for each? How can you best measure performance for local seo vs national SEO? All that and more in this blog!
I’m progressing through a Google Tag Manager training series (as the student, not the teacher), and realized how much I didn’t know about the Data Layer. This blog explores the Google Tag Manager Data Layer from the viewpoint of a non-developer. The goal is to introduce some key concepts like JavaScript objects, key-value pairs, and dataLayer.push() that help us non-developers understand the Data Layer.
SEO is complicated.
That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!
You have options when it comes to setting up conversion tracking in Google Ads. One way is to establish the conversions (goals) within the Google Ads platform. Another – often simpler option – is to import goals to Google Ads from a platform like Google Analytics. This short guide details how to important goals to Google Ads from Google Analytics.
Working on SEO can sometimes seem overwhelming. After all, there is so much that can be done and so many different ways to measure success. One of the most helpful places to start is understanding branded vs non branded keywords, and knowing how to analyze both with Google Search Console.
Google has gone and changed the rules with another exact match update to keywords once again. This isn’t the first time Google has rolled out an update to their exact match type, and it probably won’t be the last. Google is moving towards machine learning when it comes to search advertising with its smart bidding strategies leading the way.
Certified Google Analytics Power User and Google Ads expert.
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