Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
SEO is complicated.
That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!
You have options when it comes to setting up conversion tracking in Google Ads. One way is to establish the conversions (goals) within the Google Ads platform. Another – often simpler option – is to import goals to Google Ads from a platform like Google Analytics. This short guide details how to important goals to Google Ads from Google Analytics.
Working on SEO can sometimes seem overwhelming. After all, there is so much that can be done and so many different ways to measure success. One of the most helpful places to start is understanding branded vs non branded keywords, and knowing how to analyze both with Google Search Console.
Google has gone and changed the rules with another exact match update to keywords once again. This isn’t the first time Google has rolled out an update to their exact match type, and it probably won’t be the last. Google is moving towards machine learning when it comes to search advertising with its smart bidding strategies leading the way.
Digital marketing is a dense and and complicated discipline. When done right, it can get your company leads, improve profits and drive brand awareness. Working as an intern this past summer has given me deeper insight into this world. So, I’m going to break down some of the building blocks that have been helpful on my own digital marketing journey.
If you are reading this blog, you most likely have a WordPress website (or at least are considering one!). Within your daily website traffic, you have a captive audience ready to further engage with your brand. The question on your mind might be, “How do I engage with them?” One way to do so is through email.
Certified Google Analytics Power User and Google Ads expert.
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