Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
Google ad customizers allow you to reference a data feed to pick what will be inserted into the ad. This could be a location or a product. They can help to simplify account structure. If you want to add locations of your store or service area to ad copy, using this ad customizer is the best way to do so that won’t force you to have multiple campaigns with duplicate keywords to have location based copy. Learn how to start tailoring ad copy to your audience with location ad customizers.
This blog post is for our Wix users. If you use this highly customizable website platform, listen up! Are you eager to articulate the power of your products? Dying to divulge your particular set of skills? If so, its time to create a Wix blog. With this free feature, you can instantly share your knowledge with your website visitors and attract new traffic with superior content. Read our how-to guide to get your blogging journey started. (Note: Some site templates come with a blog already installed. If this applies to you, skip step 1. Lucky for you, you won’t have to make that first click.)
Are you just getting started with Google Manager and don’t know where to start? Button click tracking is a great place to get going, and it can yield deep digital analytics insights. Check out this step by step guide to set up button click tracking on your site.
There are many different tactics and optimizations that go into managing a successful paid search account. Understanding how to utilize the account’s data is also a crucial aspect in the management and generating a positive ROI. Here are some of the paid search management tactics that managers make sure to do at least once a month:
For any business with an online presence, engaging with the community surrounding your brand is an important part of building and maintaining a loyal customer base. Community management is what happens after and beyond your social media marketing efforts. It is part customer service, part social listening, and part actively engaging in discussions that relate to your brand.
Whether you’re new to Facebook or consider yourself a Facebook marketing pro, there are many new changes that have happened with this social media giant over time. And if you’re still used to boosting posts and haven’t had the chance to dive into Facebook Ads Manager, you most likely could use a helpful Facebook Ads guide. If you’re like us, you might not have had an interest in going through Ads Manager until you had a Facebook marketing expert call and learned it’s the only method Facebook recommends today.
Certified Google Analytics Power User and Google Ads expert.
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.