Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
Regional SEO services are a critical tool that businesses should take advantage of when looking to reach their target audience in their local area. Though you may eventually want to reach the entire nation, being the big fish in the big pond should of course come after you dominate the region closest to your base of operations. The great thing about local and regional SEO services is that they can actually help you win over the majority of the audience in your local area when optimized properly.
As the new year begins, are you wondering how Google My Business tips can help you accelerate your 2019 digital marketing efforts? Google My Business tools are free and effective and leverage the power of today’s most important customer discovery platform. For businesses looking to get ahead, you may have already started to plan how to ramp up your digital marketing efforts this year. Taking advantage of everything that Google My Business has to offer is Root & Branch’s first recommendation.
Why should you care about a local listing management service? Nearly half (46%) of all Google searches today have local intent. Brick and mortar businesses or service businesses that serve a specific geography need a Local SEO plan to position themselves appropriately. Accurate, complete, and consistent listings across directories, review sites and social networks is crucial for local search visibility. It’s not enough to simply focus on website development or local search across one or two platforms. Customers are finding information about your business across many platforms, and it’s important that your business is listed accurately across the entire Internet (yes, we do mean beyond the Big G!). But it can be unwieldy and time consuming to manually claim, optimize, and manage listings across Google My Business, Facebook, Bing Places, Yelp, Yellow Pages and more.
That’s where a good local listing management service can play a central role.
Good marketing is based on the general idea that organizations want to attract qualified prospects, and then retain them for the future. For those who buy in to our way thinking (seems like common sense on this side), it seems obvious that customer care is a critical part of that process. After all, what’s the point of attracting the best prospects if you plan to push them away after converting them? For those who want to consider this kind of business suicide, we say just get to the point and alienate them immediately!
Hyperbole aside, we continue to be amazed at just how many organizations don’t seem to understand the clear link between good customer service and healthy, productive marketing .
Big news from the big hitters in digital marketing this week. Google announced a number of changes with serious implications for agencies, clients, and existing providers of integrated digital marketing platforms.
So what’s happening?
What if someone told you that you had to give up most of your Internet services for a year? What would you miss the most between social media, e-commerce, video streaming, GPS and Maps, email, or online search? How much would you need to be compensated in order to give up those things for that year?
According to a recent study, it’s not even close in terms of what people value: online search wins in a landslide. In fact, the median value that people said they would need to be compensated to give up internet search for a year is a whopping $17,500! This compares to about $8,500 for email, around $3,500 for GPS and maps, $1,150 for video streaming, $850 for access to Ecommerce, and just over $300 for social media (that’s all of the social platforms combined, sorry Facebook).