Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
So you’re learning about the new Google Analytics 4 (GA4) property and how it compares to Universal Analytics.
Congratulations, you’re on the right track! Many of us (like this author) will miss Universal Analytics, but Google has told us that GA4 will be the future.
One of the most important areas to understand is how traffic comes to our site, and how those various traffic channels perform. So let’s take a look at 3 things we need to know about traffic acquisition reports in GA4 and how they compare to UA.
Have you connected your Google Analytics account to your website?
Congratulations, you’re ready to start tracking your website’s performance and find what strategies work best.
But, before you get to data analysis, how about customizing your dashboard?
This guest blog about Contextual Search and corresponding SEO A/B Case Study comes our way from Koray Tuğberk GÜBÜR, Founder at Holistic SEO & Digital.
Contextual Search is searching on the web based on the different contexts for the same queries. A query can deliver different results on a rainy, or sunny day. A search engine results page design can change from winter to summer, or even from morning to evening.
If you have a WordPress site and use the Yoast SEO plugin, you need to know how to manage your Yoast sitemap. Fortunately, it’s not too difficult. In this blog we’ll learn a bit more about XML sitemaps. We’ll also explain how to use Yoast to view, manage, and customize your sitemap, and how to submit it to Google.
This guest blog about 2021’s Google Page Experience update comes our way from web design and UX wizard Meesha Gerhardt of RedTree Web Design.
Who runs the world? Girls for sure! But in reality, it’s Google too. When Google talks, we turn off our playlist and listen. So when Google threw us a golden bone last year, you can bet we were all over it. Coming in May, 2021, they said — is a huge new update. This kind of heads up usually just doesn’t happen.
Some of the best SEO tools cost money. Fortunately, some of those tools have free versions and some platforms are entirely free. So without further ado, here are the best free SEO tools to use in 2021. We’re starting with a short list of only 4 to keep things manageable.
Certified Google Analytics Power User and Google Ads expert.
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