Working on SEO can sometimes seem overwhelming. After all, there is so much that can be done and so many different ways to measure success. One of the most helpful places to start is understanding branded vs non branded keywords, and knowing how to analyze both with Google Search Console.
Google has gone and changed the rules with another exact match update to keywords once again. This isn’t the first time Google has rolled out an update to their exact match type, and it probably won’t be the last. Google is moving towards machine learning when it comes to search advertising with its smart bidding strategies leading the way.
Digital marketing is a dense and and complicated discipline. When done right, it can get your company leads, improve profits and drive brand awareness. Working as an intern this past summer has given me deeper insight into this world. So, I’m going to break down some of the building blocks that have been helpful on my own digital marketing journey.
If you are reading this blog, you most likely have a WordPress website (or at least are considering one!). Within your daily website traffic, you have a captive audience ready to further engage with your brand. The question on your mind might be, “How do I engage with them?” One way to do so is through email.
Interested in getting started with Google Tag Manager but feeling a little intimidated? Fear not! Here’s how start your GTM journey with a guide on how to install Google Tag Manager on WordPress in 5 steps.
You might be new to the SEO world, or maybe you’re just getting started in backlink management. Either way, if you’re wondering “What are backlinks and how do I earn them?” you’ve come to the right place. The world of backlink management can feel quite overwhelming when you’re first getting into it, and we want to break it down for both ease of understanding and application for your own business. Let’s get started!
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