The Google Analytics source medium traffic dimension is one way to analyze your website traffic. The source tells you the specific “place” the traffic came from. The medium tells you about the “type” of traffic. Put them together and you have source / medium.
The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. It’s a foundational metric that has direct implications for calculated metrics like engagement rate, bounce rate, and more.
In this guide you’ll learn about GA4 user engagement and how to better understand your Google Analytics 4 reports.
If you are looking for Google Analytics search terms you are looking for one of two things. If you’re looking for searches that took place on your website, you need to use the view_search_results enhanced measurement event. If you’re looking for what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4.
The good news is that either is a pretty quick process. You should be able to complete it in 4 minutes or less.
Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.
The users dimension: it seems so innocuous and so obvious. Users are individuals who are doing things on your website or app. But like many things in the new Google Analytics, GA4 users are not exactly intuitive. In this blog post, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users. We’ll explore how we can see GA4 returning (established) users through a little custom work.
We’ll also show how to build an audience of returning users. If you make it to the end, there’s a 1-page PDF with all of the consolidated information on all the user groups.
UPDATED: 8/12/23 Google Analytics 4 events function very differently from Universal Analytics events. The biggest difference? If you don’t register your new event parameters as GA4 custom dimensions, you won’t see that event data in your GA4 reports. Crazy, right? It’s true.
Are you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the unpretentious and (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.
UTM parameters are simply little bits of tracking information appended to the end of a URL in a link. They communicate with Google Analytics and can provide a great deal of helpful information for digital marketers that use them properly. Whether you’re switching from from Universal Analytics to GA4, or entirely new to Google Analytics UTM parameters, this guide has you covered.
The GA4 engagement rate metric is a helpful way to measure your site’s traffic quality. But what is it, exactly?
To understand engagement rate, we also need to understand what makes an engaged session and how it’s related to bounce rate. The good news is we can do all these things. So, let’s go do it!
Google Analytics conversion tracking is different in GA4 compared to Universal Analytics. In many ways, the process of setting up conversions is actually far simpler in the new version of Google Analytics. Let’s check it out in this guide.
