Digital Marketing News

UTM Parameters in Google Analytics (GA4)

October 14, 2022/6 Comments/in Google Analytics 4/by Zack_Duncan

UTM parameters are simply little bits of tracking information appended to the end of a URL in a link. They communicate with Google Analytics and can provide a great deal of helpful information for digital marketers that use them properly. Whether you’re switching from from Universal Analytics to GA4, or entirely new to Google Analytics UTM parameters this guide has you covered.

GA4 Event Parameters: A Practical Guide

October 12, 2022/7 Comments/in Google Analytics 4/by Zack_Duncan

Parameters are the additional pieces of data that add more context to Google Analytics events. That simple line obscures the fact that GA4 event parameters are one of the most confusing and least intuitive parts about the new Google Analytics.

Google Analytics 4 vs Universal Analytics

October 6, 2022/62 Comments/in Google Analytics 4/by Zack_Duncan

In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023. This guide helps to answers some of those questions about Google Analytics 4 vs Universal Analytics. If you’re looking to get started with GA4 on your own, installation instructions are at the end of this guide.

Surfer SEO Review (2022)

September 27, 2022/1 Comment/in SEO Resources/by John Milliken

Surfer SEO is a software tool designed to use A.I. to help you write content that will rank well in Google search results. Content creators are always on the lookout for ways to create better content more efficiently. The question is, Will Surfer help you do that?

GA4 Custom Dimensions: How to Set Up in 7 Steps

September 26, 2022/9 Comments/in Google Analytics 4/by Zack_Duncan

Google Analytics 4 events function very differently from Universal Analytics events. The biggest difference? If you don’t register your event parameters as GA4 custom dimensions, you won’t see that event data in your GA4 reports. Crazy, right? It’s true.

GA4 Problems: What Can You Do About Them?

September 19, 2022/19 Comments/in News/by Zack_Duncan

Starting in July of 2023, Google Analytics 4 (GA4) will be the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is simply not yet as good as UA. So, let’s review 4 common GA4 problems and explore what options we have.

UTM Parameters in Google Analytics (GA4)

GA4 Event Parameters: A Practical Guide

Google Analytics 4 vs Universal Analytics

Surfer SEO Review (2022)

GA4 Custom Dimensions: How to Set Up in 7 Steps

GA4 Problems: What Can You Do About Them?

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