Digital Marketing News

PPC marketers are always wary of letting go of control of their campaigns and letting Google take over. Sure, we’ve tried the shiny new techniques Google rolls out, only to see performance get worse before we turn everything back to manual again. As Google’s algorithm gets better and better, so does its smart bidding techniques. By following a few best practices, you can relinquish some of the control and let Google smart bidding do the heavy lifting.

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PR teams help organizations to foster, encourage, and generally support a positive reputation. They also increase awareness among the public and the media. Public relations efforts include paid and unpaid (earned) communications that can be offline or online. These 4 digital PR tips can transform online public relations tactics into a discipline that drives sustained SEO results.

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You are an SEO writing expert with a command of keyword research, knowledge of appropriate title tag and meta description construction, and a steadfast commitment to your internal links to always have appropriate anchor text. Awesome. You have your blogging game-face on as you sit down at your laid back coffee spot, preparing to crank out a minimum of 600 words on a topic where you can add helpful content with a unique perspective. Check. You have your latte in hand and your laptop sticker density correctly identifies you as a digital marketing dork. Contact! But wait…you recall that this particular blog is for a new client that doesn’t have a WordPress site. It’s a Squarespace site, a less complicated CMS, but one that can still can pose some questions to those who are new to the platform. Before you abort the SEO writing mission, here are 5 basics to get you though publishing your first Squarespace blogs.

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