Digital Marketing News

google analytics 4 vs universal analytics

GA4 vs Universal Analytics – 2023 Update

January 24, 2023/70 Comments/in Google Analytics 4, News/by Zack_Duncan

It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3) and will be the only option for Google Analytics users beginning on July 1, 2023. Some of us are excited and some are lamenting the upcoming deprecation of UA, but it will be a major impact for everyone. So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics. If you’re looking to get started with GA4 on your own, installation instructions are at the end of this guide.

GA4 Scroll Tracking

January 17, 2023/2 Comments/in Google Analytics 4, News/by Zack_Duncan

Google Analytics 4 will track scroll activity by default with the ‘scroll’ enhanced measurement event. However, this event will only register an event once a visitor achieves a scroll depth of 90%. What if you want to measure more precise GA4 scroll tracking activity? If you want, for example, to track scroll at 25%, 50%, 75%, and 90% you’ll need more advanced scroll tracking. That’s where this tutorial can help.

GA4 Page Timer Tracking: 2023 Guide

January 2, 2023/8 Comments/in Google Analytics 4/by Zack_Duncan

GA4 page timer tracking involves both Google Analytics 4 and Google Tag Manager. This guide will walk you through the entire process if you want to track page timing on your site.

Surfer SEO Review (2023)

January 1, 2023/4 Comments/in SEO Resources/by John Milliken

Surfer SEO is a software tool designed to use A.I. to help you write content that will rank well in Google search results. Content creators are always on the lookout for ways to create better content more efficiently. The question is, Will Surfer help you do that?

GA4 FAQs

January 1, 2023/10 Comments/in Google Analytics 4/by Camerone Giancaterino

Google Analytics is changing. Google Analytics 4 (GA4) will be the only platform that processes data beginning in the middle of 2023 . If you have been struggling to wrap your head around GA4 and all of its new features, below is a list of commonly asked questions surrounding the new property type. Feel free to add any questions you may personally have about the new platform below this blog.
Read more

Local SEO Pricing: How Much Does Local SEO Cost in 2023?

January 1, 2023/3 Comments/in SEO Resources/by Zack_Duncan

Local SEO matters for any business or other organization that wants to show up consistently and accurately online. This matters in terms of brand management, customer usability, and performance on the Google SERP (Search Engine Results Page). But what about the cost? This guide explains Local SEO pricing and has a link to review our Local SEO contract.

GA4 vs Universal Analytics – 2023 Update

GA4 Scroll Tracking

GA4 Page Timer Tracking: 2023 Guide

Surfer SEO Review (2023)

GA4 FAQs

Local SEO Pricing: How Much Does Local SEO Cost in 2023?

Partnerships and Focus Platforms

Google Partner

Digital Marketing News

Never miss a thing.

Awesome!

Partnerships and Focus Platforms

Google Partner