Digital Marketing News

Importance of Context for SEO: More Text is not Better Context

May 26, 2021/1 Comment/in SEO Resources /by Koray Tuğberk GÜBÜR

This guest blog about Contextual Search and corresponding SEO A/B Case Study comes our way from Koray Tuğberk GÜBÜR, Founder at Holistic SEO & Digital.

Contextual Search is searching on the web based on the different contexts for the same queries. A query can deliver different results on a rainy, or sunny day. A search engine results page design can change from winter to summer, or even from morning to evening.

4 Ways to Rocket Your Rankings with the New Google Page Experience Update

March 22, 2021/0 Comments/in SEO Resources /by Zack Duncan

This guest blog about 2021’s Google Page Experience update comes our way from web design and UX wizard Meesha Gerhardt of RedTree Web Design.

Who runs the world? Girls for sure! But in reality, it’s Google too. When Google talks, we turn off our playlist and listen. So when Google threw us a golden bone last year, you can bet we were all over it. Coming in May, 2021, they said — is a huge new update. This kind of heads up usually just doesn’t happen.

The Best Free SEO Tools (2021)

February 18, 2021/3 Comments/in SEO Resources /by Zack Duncan

Some of the best SEO tools cost money. Fortunately, some of those tools have free versions and some platforms are entirely free. So without further ado, here are the best free SEO tools to use in 2021. We’re starting with a short list of only 4 to keep things manageable.

Local SEO vs National SEO: What’s Different, What’s the Same, and How Do You Measure Them?

February 15, 2021/5 Comments/in News /by Zack Duncan

I remember when I was first confronted with a question related to local seo vs national SEO. When I first started learning about search marketing, I asked a friend for help with a local business. She asked me, “well, are you thinking about On Page SEO (national SEO) or Local SEO?”. I had no idea what she was talking about and it reinforced my belief that this whole world was a great big mystery designed to confuse me.

But I kept plugging away at all things SEO and the mysteries slowly started making sense. I hope this guide will clearly explain local SEO vs national SEO for anyone else who is confused like I was.

What’s the difference between the two? Where do their results show up? How are they similar? What platforms do you use for each? How can you best measure performance for local seo vs national SEO? All that and more in this blog!

What is the Google Tag Manager Data Layer?

January 29, 2021/0 Comments/in SEO Resources /by Zack Duncan

I’m progressing through a Google Tag Manager training series (as the student, not the teacher), and realized how much I didn’t know about the Data Layer. This blog explores the Google Tag Manager Data Layer from the viewpoint of a non-developer. The goal is to introduce some key concepts like JavaScript objects, key-value pairs, and dataLayer.push() that help us non-developers understand the Data Layer.

What is the Single Most Important On Page SEO Factor?

January 7, 2021/0 Comments/in SEO Resources /by Zack Duncan

SEO is complicated.

That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!

Importance of Context for SEO: More Text is not Better Context

4 Ways to Rocket Your Rankings with the New Google Page Experience Update

The Best Free SEO Tools (2021)

Local SEO vs National SEO: What’s Different, What’s the Same, and How Do You Measure Them?

What is the Google Tag Manager Data Layer?

What is the Single Most Important On Page SEO Factor?

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