Digital Marketing News

GA4 User Engagement: Understanding the User Engagement Metric

August 2, 2023/5 Comments/in Google Analytics 4, News/by Zack Duncan

The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. It’s a foundational metric that has direct implications for calculated metrics like engagement rate, bounce rate, and more.

In this guide you’ll learn about GA4 user engagement and how to better understand your Google Analytics 4 reports.

Google Analytics Search Terms: Link GA4 and Search Console

July 26, 2023/1 Comment/in Google Analytics 4, News/by Zack Duncan

If you are looking for Google Analytics search terms you are looking for one of two things. If you’re looking for searches that took place on your website, you need to use the view_search_results enhanced measurement event. If you’re looking for what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4.

The good news is that either is a pretty quick process. You should be able to complete it in 4 minutes or less.

GA4 Problems: What Can You Do About Them?

July 19, 2023/30 Comments/in Google Analytics 4, News/by Zack Duncan

UPDATED: 8/11/23 Google Analytics 4 (GA4) is now the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is still not yet as good as UA was. Let’s review 4 common GA4 problems and explore what options we have.

Microsoft Clarity Complete Tutorial: Setup, Analysis and More.

July 18, 2023/4 Comments/in News/by Jude Onyejekwe

This comprehensive article will examine “Clarity,” a tool Microsoft offers. We will explore what this tool entails, its features, the process of setting it up, common misconceptions about Microsoft Clarity, how to create an account, how to utilise its data, integrate it with your marketing stacks, e-commerce measurement, id customisation, what and how to use custom tags.

You’ll also get a gift, a link to a free checklist designed to streamline the setup process and ensure that all crucial steps don’t get skipped, plus a spreadsheet to document your setups.

Previous Page Google Analytics 4: Referrer in GA4

July 4, 2023/3 Comments/in Google Analytics 4, News/by Zack Duncan

Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.

GA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users

July 3, 2023/19 Comments/in Google Analytics 4, News/by Zack Duncan

The users dimension: it seems so innocuous and so obvious. Users are individuals who are doing things on your website or app. But like many things in the new Google Analytics, GA4 users are not exactly intuitive. In this blog post, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users. We’ll explore how we can see GA4 returning (established) users through a little custom work.

We’ll also show how to build an audience of returning users. If you make it to the end, there’s a 1-page PDF with all of the consolidated information on all the user groups.

GA4 User Engagement: Understanding the User Engagement Metric

Google Analytics Search Terms: Link GA4 and Search Console

GA4 Problems: What Can You Do About Them?

Microsoft Clarity Complete Tutorial: Setup, Analysis and More.

Previous Page Google Analytics 4: Referrer in GA4

GA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users

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