Digital Marketing News

Google Analytics in 2022: 7 Things You Should be Doing

March 28, 2022/3 Comments/in News/by Zack_Duncan

Google Analytics is a powerful tool. It can also be challenging and frustrating . That’s especially true in 2022 as GA4 is the new “standard” (and will be our only option beginning in July of 2023) but it still lacks many of the capabilities of Universal Analytics (UA).

So here are 7 things you should be doing with Google Analytics in 2022 to get more out of the platform and better understand your data.

SEO Considerations for Website Redesign

March 1, 2022/2 Comments/in News/by Zack_Duncan

So you’re thinking about a website redesign but you don’t want to hurt your SEO standing. Kudos to you for giving SEO some thought before making any serious changes.

Read on for 5 important SEO considerations for website redesign that will equip you to make an informed decision.

Google Analytics Link Click Tracking: How to Set Up in 2022

January 21, 2022/11 Comments/in SEO Resources/by Zack_Duncan

Google Analytics does not track link clicks by default. For link click tracking we need to bring in the help of Google Tag Manager (GTM) and pair it up with Google Analytics. The process for Google Analytics link click tracking is different in UA (Universal Analytics) vs. the new GA4. We’ll review the process for both property types in this blog. We also have video tutorials if you want to follow along.

SEO in 2022: 8 Trends You Need to Know

January 15, 2022/15 Comments/in News/by Zack_Duncan

The SEO landscape in 2022 will be more competitive, more reliant on AI and semantic search, and feature more Local searches than ever before.

These are the 8 SEO trends you need to know and how to use them in your SEO plans.

How to Edit Robots.txt on WordPress

December 1, 2021/0 Comments/in SEO Resources/by Zack_Duncan

Robots.txt is one of those thing that many SEOs have heard of, but few of us really understand. The good news is that the robots.txt file does not need to be complicated. The better news is that it’s straightforward to edit robots.txt on WordPress.

How to Add UTM Tags to Google My Business (GMB)

October 6, 2021/2 Comments/in SEO Resources/by Zack_Duncan

So you want to measure your traffic coming through your Google business listing? Great news. There’s a simple 5 step process to add UTM tags to Google My Business. Check it out.

Google Analytics in 2022: 7 Things You Should be Doing

SEO Considerations for Website Redesign

Google Analytics Link Click Tracking: How to Set Up in 2022

SEO in 2022: 8 Trends You Need to Know

How to Edit Robots.txt on WordPress

How to Add UTM Tags to Google My Business (GMB)

Partnerships and Focus Platforms

Google Partner