Digital Marketing News

For any business with an online presence, engaging with the community surrounding your brand is an important part of building and maintaining a loyal customer base. Community management is what happens after and beyond your social media marketing efforts. It is part customer service, part social listening, and part actively engaging in discussions that relate to your brand.

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As marketing your business online continues to become increasingly important in 2020, so does the importance of choosing the right digital marketing agency to help your business succeed. Not only is a new year upon us, but a new decade. The impact that technology has had over the past 10 years is only going to accelerate as we turn the page to this next decade. We believe 2020 will continue to introduce changes for how businesses should position themselves online in order to keep up with the advancing digital landscape.

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Whether you’re in the Manual CPC camp or are adopting automated bidding, having an audience strategy can improve PPC campaign performance. Using audiences in Google Ads allows you to be sure your ads are showing to the right person at the right time. Audiences are powerful tools that can help maximize your returns when optimized properly. Google states that “audiences are groups of people with specific interests, intents, and demographics.” They are estimated based on search signals that allow Google to determine their interests or intents, they are based on your list of customers that you upload, or those who visit your site.

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