Digital Marketing News

What is the Google Tag Manager Data Layer?

January 29, 2021/0 Comments/in SEO Resources /by Zack Duncan

I’m progressing through a Google Tag Manager training series (as the student, not the teacher), and realized how much I didn’t know about the Data Layer. This blog explores the Google Tag Manager Data Layer from the viewpoint of a non-developer. The goal is to introduce some key concepts like JavaScript objects, key-value pairs, and dataLayer.push() that help us non-developers understand the Data Layer.

What is the Single Most Important On Page SEO Factor?

January 7, 2021/0 Comments/in SEO Resources /by Zack Duncan

SEO is complicated.

That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!

Events in GA4 vs UA

December 16, 2020/0 Comments/in News /by Zack Duncan

One of the most powerful features of GA4 is event tracking. Events are not tracked by default with Universal Analytics (Google Tag Manager is required), but they are the default tracking approach with GA4. This is a guided tour of event tracking and specifically, events in GA4 vs UA.

How to Import Goals to Google Ads

December 14, 2020/0 Comments/in News /by Zack Duncan

You have options when it comes to setting up conversion tracking in Google Ads. One way is to establish the conversions (goals) within the Google Ads platform. Another – often simpler option – is to import goals to Google Ads from a platform like Google Analytics. This short guide details how to important goals to Google Ads from Google Analytics.

SEO Writing | 9 Steps to Optimizing Content in 2021

November 28, 2020/0 Comments/in SEO Resources /by Zack Duncan

So you’re interested in SEO writing, but you don’t know where to start. Well, you’ve come to right place to learn how to blog like an SEO pro. Read on for the 9 steps to start creating content that will drive new inbound traffic, help existing pages on your site to rank, and support your site’s overall inbound strategy.

How to Make Smart Bidding Work for Your PPC Campaign

November 14, 2020/0 Comments/in News /by Zack Duncan

PPC marketers are always wary of letting go of control of their campaigns and letting Google take over. Sure, we’ve tried the shiny new techniques Google rolls out, only to see performance get worse before we turn everything back to manual again. As Google’s algorithm gets better and better, so does its smart bidding techniques. By following a few best practices, you can relinquish some of the control and let Google smart bidding do the heavy lifting.

What is the Google Tag Manager Data Layer?

What is the Single Most Important On Page SEO Factor?

Events in GA4 vs UA

How to Import Goals to Google Ads

SEO Writing | 9 Steps to Optimizing Content in 2021

How to Make Smart Bidding Work for Your PPC Campaign

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