Google Analytics is changing. Google Analytics 4 (GA4) will be the only platform that processes data beginning on July 1, 2023 .
If you have been struggling to wrap your head around GA4 and all of its new features, below is a list of commonly asked questions surrounding the new property type.
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UPDATED: 8/12/23 Google Analytics 4 events function very differently from Universal Analytics events. The biggest difference? If you don’t register your new event parameters as GA4 custom dimensions, you won’t see that event data in your GA4 reports. Crazy, right? It’s true.
Are you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the unpretentious and (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.
UTM parameters are simply little bits of tracking information appended to the end of a URL in a link. They communicate with Google Analytics and can provide a great deal of helpful information for digital marketers that use them properly. Whether you’re switching from from Universal Analytics to GA4, or entirely new to Google Analytics UTM parameters, this guide has you covered.
The GA4 engagement rate metric is a helpful way to measure your site’s traffic quality. But what is it, exactly?
To understand engagement rate, we also need to understand what makes an engaged session and how it’s related to bounce rate. The good news is we can do all these things. So, let’s go do it!
UPDATED: 8/22/23 It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3). Google has stopped processing new hits in Universal Analytics properties beginning on July 1, 2023. Some of us are excited and some are lamenting the end of UA, but it is a major impact for all.
So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics.
