Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
As marketing your business online continues to become increasingly important in 2020, so does the importance of choosing the right digital marketing agency to help your business succeed. Not only is a new year upon us, but a new decade. The impact that technology has had over the past 10 years is only going to accelerate as we turn the page to this next decade. We believe 2020 will continue to introduce changes for how businesses should position themselves online in order to keep up with the advancing digital landscape.
So, you want to know how to set up Google Shopping? You’ve come to the right place. We were asking the same question a few months ago and found there weren’t a ton of great guides that dealt with the entire process from beginning to end. This is a step by step review of the major milestones that will get you to launching a Google Shopping Campaign. Other articles will do a more detailed job of explaining how to optimize and refine different parts of the process, while this one is designed to provide a higher-level view.
Whether you’re in the Manual CPC camp or are adopting automated bidding, having an audience strategy can improve PPC campaign performance. Using audiences in Google Ads allows you to be sure your ads are showing to the right person at the right time. Audiences are powerful tools that can help maximize your returns when optimized properly. Google states that “audiences are groups of people with specific interests, intents, and demographics.” They are estimated based on search signals that allow Google to determine their interests or intents, they are based on your list of customers that you upload, or those who visit your site.
’Tis the season for PPC optimizations. If you haven’t started, it’s not too late, and if you have prepared, there still might be some tips to help maximize your return this season. Put your best foot forward with these holiday tips for PPC campaigns for a successful season.
Video marketing can be incredibly effective in helping to promote a product or service. The dynamic medium can increase reach and engagement across digital platforms, educate potential customers to move them through a conversion funnel, and answer questions to turn prospects into customers.
Video marketing is also usually expensive, which is a big reason why it can be so hard to do well. That’s why we’ve co-written this piece with Dan Helbling – owner of a small video production company – and developed 6 keys to a video marketing plan that works.
PR teams help organizations to foster, encourage, and generally support a positive reputation. They also increase awareness among the public and the media. Public relations efforts include paid and unpaid (earned) communications that can be offline or online. These 4 digital PR tips can transform online public relations tactics into a discipline that drives sustained SEO results.
Certified Google Analytics Power User and Google Ads expert.
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