Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
Updated 1/10/24 Google Analytics 4 allows you to track the specific queries searched on your site with the view_search_results enhanced measurement event. This provides useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.
Read moreFirst introduced in 2019, Google Tag Manager trigger groups allow you to create advanced conditions before your tag will fire.
In this guide, you’ll learn what they are and how to use them.
Read moreGoogle announced a big change in the fall of 2023. The new Google Tag template arrived in Google Tag Manager and it comes with some important implications for Google Analytics. Here’s what you need to know.
Read moreYou may wonder, “Is it possible to integrate Microsoft Clarity with GA4?” The answer is a resounding “Yes.” However, the follow-up question might be, “What could possibly go wrong?” And that is what we’ll also discuss in this article. And if you might also be pondering, “Is there a more optimal approach?” Rest assured, I will also address that in this blog post. You’ll learn how to integrate Microsoft Clarity and Google Analytics (and beyond).
Read moreIf you’re using Looker Studio to report on your GA4 data, you may have been hit with the Looker Studio API limits. Your use of data is rationed and you’ve exceeded your allotment (aka, your quota).
Here’s what’s happening and how you can manage it.
Read moreThe GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.
In this article we’ll review what the click event tracks and explain how you can also track other important click events.
Read moreCertified Google Analytics Power User and Google Ads expert.
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