Digital Marketing News

GA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users

July 3, 2023/21 Comments/in Google Analytics 4, News/by Zack Duncan

Updated: 11/7/23 Users are unique individuals who are doing things on your website or app. In this article, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users.

We’ll also show how to build an audience of returning users. If you make it to the end, there’s a 1-page PDF with all of the consolidated information on all the user groups.

GA4 FAQs

July 1, 2023/15 Comments/in Google Analytics 4/by Camerone Giancaterino

Updated 11/7/23 There’s a lot to learn with Google Analytics 4. If you have been struggling to wrap your head around the new Google Analytics, this GA4 FAQ is for you.operty type.

GA4 Custom Dimensions: How to Set Up and Use in 7 Steps

June 26, 2023/22 Comments/in Google Analytics 4/by Zack Duncan

UPDATED: 11/1/23 In Google Analytics 4 you need to register new event parameters as custom dimensions in order to see the data in all of your GA4 reports.

Regex for GA (For Dummies)

June 20, 2023/1 Comment/in Google Analytics 4, News/by Zack Duncan

Are you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the unpretentious and (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.

UTM Parameters in Google Analytics (GA4)

June 14, 2023/24 Comments/in Google Analytics 4/by Zack Duncan

Updated: 11/11/23 UTM parameters are simply little bits of tracking information appended to the end of a URL in a link. They communicate with Google Analytics and can provide a great deal of helpful information for digital marketers that use them properly. Whether you’re entirely new to Google Analytics UTM parameters or used UTMs with the prior version of Google Analytics, this guide has you covered.

GA4 Engagement Rate Explained

June 6, 2023/8 Comments/in Google Analytics 4, News/by Zack Duncan

Updated: 11/8/23 The GA4 engagement rate metric is a helpful way to measure your site’s traffic quality. But what is it, exactly?
To understand engagement rate, we also need to understand what makes an engaged session and how it’s related to bounce rate. The good news is we can do all these things. So, let’s go do it!

GA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users

GA4 FAQs

GA4 Custom Dimensions: How to Set Up and Use in 7 Steps

Regex for GA (For Dummies)

UTM Parameters in Google Analytics (GA4)

GA4 Engagement Rate Explained

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