Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
The GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.
In this article we’ll review what the click event tracks and explain how you can also track other important click events.
Read moreUpdated: 3/8/24 Cookies are an important part of generating the data for digital analytics. And the increasingly complex privacy environment means GA4 cookies are under the microscope, especially in the EU. But what are cookies exactly? And what role do they play in Google Analytics now?
You’ll learn that in this article, including how to immediately cookies in GA4 if you so choose.
Read more[Updated 3/13/24] Learning Google Tag Manager basics begins with mastering tags and triggers. So let’s learn how GTM tags and triggers work and then walk through the process of setting up a GA4 event tag in GTM.
Read moreIf you have existing Looker Studio reports that use your GA4 data, you may need to update your Looker data source to see all the dimensions and metrics you need. This short guide shows you how.
Read moreMailChimp pop up forms are a great tool for growing your email list. Here’s how to set them up.
Read moreUpdated: 2/2/24 Google Analytics collects the session_start event every time a new session (a new visit) begins on your site. The event is used to counts total sessions.
Not only can you use the session start event to keep tabs on your total site visits, but you can use the event to create segments and audiences from your users based on how many visits they’ve made. You’ll learn how in this article.
Read moreCertified Google Analytics Power User and Google Ads expert.
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