Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
UPDATED: 8/11/23 Google Analytics 4 (GA4) is now the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is still not yet as good as UA was. Let’s review 4 common GA4 problems and explore what options we have.
Read moreThis comprehensive article will examine “Clarity,” a tool Microsoft offers. We will explore what this tool entails, its features, the process of setting it up, common misconceptions about Microsoft Clarity, how to create an account, how to utilise its data, integrate it with your marketing stacks, e-commerce measurement, id customisation, what and how to use custom tags.
You’ll also get a gift, a link to a free checklist designed to streamline the setup process and ensure that all crucial steps don’t get skipped, plus a spreadsheet to document your setups.
Read moreUpdated: 11/11/23 Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.
Read moreUpdated: 3/5/24 Users are unique individuals who are doing things on your website or app. In this article, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users.
We’ll also show how to build an audience of returning users. If you make it to the end, there’s a 1-page PDF with all of the consolidated information on all the user groups.
Read moreUpdated 11/7/23 There’s a lot to learn with Google Analytics 4. If you have been struggling to wrap your head around the new Google Analytics, this GA4 FAQ is for you.operty type.
UPDATED: 11/1/23 In Google Analytics 4 you need to register new event parameters as custom dimensions in order to see the data in all of your GA4 reports.
Certified Google Analytics Power User and Google Ads expert.
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