Digital Marketing News

Local SEO vs National SEO: What’s Different, What’s the Same, and How Do You Measure Them?

February 15, 2021/11 Comments/in News/by Zack_Duncan

I remember when I was first confronted with a question related to local seo vs national SEO. When I first started learning about search marketing, I asked a friend for help with a local business. She asked me, “well, are you thinking about On Page SEO (national SEO) or Local SEO?”. I had no idea what she was talking about and it reinforced my belief that this whole world was a great big mystery designed to confuse me.

But I kept plugging away at all things SEO and the mysteries slowly started making sense. I hope this guide will clearly explain local SEO vs national SEO for anyone else who is confused like I was.

What’s the difference between the two? Where do their results show up? How are they similar? What platforms do you use for each? How can you best measure performance for local seo vs national SEO? All that and more in this blog!

What is the Google Tag Manager Data Layer?

January 29, 2021/2 Comments/in SEO Resources/by Zack_Duncan

I’m progressing through a Google Tag Manager training series (as the student, not the teacher), and realized how much I didn’t know about the Data Layer. This blog explores the Google Tag Manager Data Layer from the viewpoint of a non-developer. The goal is to introduce some key concepts like JavaScript objects, key-value pairs, and dataLayer.push() that help us non-developers understand the Data Layer.

What is the Single Most Important On Page SEO Factor?

January 7, 2021/0 Comments/in SEO Resources/by Zack_Duncan

SEO is complicated.

That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!

Events in GA4 vs UA

December 16, 2020/5 Comments/in News/by Zack_Duncan

One of the most powerful features of GA4 is event tracking. Events are not tracked by default with Universal Analytics (Google Tag Manager is required), but they are the default tracking approach with GA4. This is a guided tour of event tracking and specifically, events in GA4 vs UA.

How to Import Goals to Google Ads

December 14, 2020/0 Comments/in News/by Connor Grieb

You have options when it comes to setting up conversion tracking in Google Ads. One way is to establish the conversions (goals) within the Google Ads platform. Another – often simpler option – is to import goals to Google Ads from a platform like Google Analytics. This short guide details how to important goals to Google Ads from Google Analytics.

SEO Writing | 9 Steps to Optimizing Content in 2021

November 28, 2020/3 Comments/in SEO Resources/by Zack_Duncan

So you’re interested in SEO writing, but you don’t know where to start. Well, you’ve come to right place to learn how to blog like an SEO pro. Read on for the 9 steps to start creating content that will drive new inbound traffic, help existing pages on your site to rank, and support your site’s overall inbound strategy.

Local SEO vs National SEO: What’s Different, What’s the Same, and How Do You Measure Them?

What is the Google Tag Manager Data Layer?

What is the Single Most Important On Page SEO Factor?

Events in GA4 vs UA

How to Import Goals to Google Ads

SEO Writing | 9 Steps to Optimizing Content in 2021

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