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google analytics 4 vs universal analytics

GA4 vs Universal Analytics – 2023 Update

May 28, 2023/74 Comments/in Google Analytics 4, News/by Zack Duncan

UPDATED: 8/22/23 It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3). Google has stopped processing new hits in Universal Analytics properties beginning on July 1, 2023. Some of us are excited and some are lamenting the end of UA, but it is a major impact for all.

So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics.

Google Analytics Conversion Tracking in GA4

May 23, 2023/8 Comments/in Google Analytics 4, News/by Zack Duncan

Google Analytics conversion tracking is different in GA4 compared to Universal Analytics. In many ways, the process of setting up conversions is actually far simpler in the new version of Google Analytics. Let’s check it out in this guide.

Google Analytics Tutorial For Beginners

May 16, 2023/9 Comments/in Google Analytics 4, News/by Zack Duncan

Are you ready to learn about Google Analytics 4? This 1 hour Google Analytics tutorial for beginners will get you going with understanding theory and putting that into action.

Let’s do it!

GA4 Account Hierarchy

May 9, 2023/1 Comment/in Google Analytics 4, News/by Zack Duncan

The Google Analytics account structure is much different in GA4 compared to UA. The Account -> Property -> View arrangement of Universal Analytics is gone. We now have Account -> Property -> Data Stream in the GA4 account hierarchy.

But Data Streams don’t function anything like Views did. Let’s learn how it all works.

GA4 Subdomain Tracking Explained

May 2, 2023/3 Comments/in Google Analytics 4, News/by Zack Duncan

GA subdomain tracking works very differently than cross subdomain tracking in Universal Analytics. The good news is that tracking across subdomains is one of the places where GA4 has a big advantage over UA.

Google Analytics Definitions: GA4 Defined in 2023

April 25, 2023/1 Comment/in Google Analytics 4, News/by Zack Duncan

There is a lot going on with Google Analytics. This is even more true with GA4 which introduces some new terms. So let’s jump in to this list of Google Analytics definitions and get rolling!

GA4 vs Universal Analytics – 2023 Update

Google Analytics Conversion Tracking in GA4

Google Analytics Tutorial For Beginners

GA4 Account Hierarchy

GA4 Subdomain Tracking Explained

Google Analytics Definitions: GA4 Defined in 2023

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