Digital Marketing News
Tips, updates, and more from the world of digital marketing
Tips, updates, and more from the world of digital marketing
Did you know you can create custom events in GA4 without using Google Tag Manager? It’s true, you can create GA4 custom events with the event interface. But it’s worth doing this carefully because you can negatively affect your data integrity if you aren’t sure what you’re doing.
Your site is too slow. It’s one of the most common issues WordPress users run into.
While a WordPress site can achieve excellent load times, it probably isn’t going to do so out of the box. That’s why there are tons of plugins and tools out there that promise to improve your site’s performance.
I have used some of them in the past with limited success. I stumbled upon a setup, however, that is very simple, free, and gave me phenomenal results.
Read moreGA4 Explorations help to uncover deeper insights in your data. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. We’ll review how it all works in this Explorations guide.
If you have a blog or website, you know that having quality content is essential. If you’re just starting out, however, you might feel a bit paralyzed by the flood of information out there about content writing. I have good news for you: the basic ideas are actually really simple and can be boiled down to two things:
You’re writing for people, not algorithms
…But the algorithms are watching
Read moreGoogle Analytics 4 will track scroll activity by default with the ‘scroll’ enhanced measurement event. However, this event will only register an event once a visitor achieves a scroll depth of 90%. What if you want to measure more precise GA4 scroll tracking activity? If you want, for example, to track scroll at 25%, 50%, 75%, and 90% you’ll need more advanced scroll tracking. That’s where this tutorial can help.
GA4 page timer tracking involves both Google Analytics 4 and Google Tag Manager. This guide will walk you through the entire process if you want to track page timing on your site.
Certified Google Analytics Power User and Google Ads expert.
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